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Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More
Episode 132
Published 3 years, 1 month ago
Description
Here's what you need to know for today in the business of podcasting:
Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersPodPod Exclusive: Nearly 90% of comedy podcast listeners have a parasocial relationship with their hosts.Stepping Into Barbie’s Heels: Is a Branded Content Renaissance Coming? by Sam Anderson
Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and MarketersPodPod Exclusive: Nearly 90% of comedy podcast listeners have a parasocial relationship with their hosts.Stepping Into Barbie’s Heels: Is a Branded Content Renaissance Coming? by Sam Anderson