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Reflecting on IAB Podcast Upfront, & 2 Other Stories
Episode 96
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|
- Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts
- Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums
- Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data
- RAJAR Spring 2023 MIDAS Report
- Hot Pod: SXM Media Leaders talk about how podcast ads are still maturing
And for our Quick Hits:
- New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights.
- Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.”
- Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content.
For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast
Published on 1 year, 11 months ago