Episode Details

This week on The Download:

• How Brands Can Lift the Tide of Minority-Owned Media
• More brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.
• What Marketers need to know about Generation Zennial from social media and buying habits

And in Quick Hits:

• Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas. 
• Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient Assurance, Veritonic has been validated as having effective enterprise-level security for customer data. 
• Audioboom publishes 2022 Annual Report & Financial Statements. The company reports double-digit growth in several key metrics. 
• WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch by Stephen Lepitak. This is the third acquisition by WWP in the past month, along with technology-focused social influencer marketing agencies.

For links to all articles covered and a full transcript of the episode, please visit SoundsProfitable.com/podcast