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Podcast Ad Buyers Yet to See Slowdown & 3 other stories
Episode 55
This week: Podcast Ad Spend Isn’t Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live.
Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is currently hiring seventeen full-time positions, 15 in the US and two in their UK office in London.And Magellan AI is currently hiring for the positions of Account Executive, Measurement Success Manager, and Sales Development Representative.Podcast ad buyers have yet to see a slowdown Shreya: Yesterday, Digiday’s Sara Guaglione published a piece detailing how solidly podcasting has handled the much-debated recession. But to get to the good, we gotta hit the bad. As Guaglione points out, ad spending overall has taken a hit recently. Last week Insider Intelligence writer Arielle Feger reported ad spending in the US fell 12.1% in December, making it the sixth consecutive month ad spend has gone down. Insider Intelligence has cut five billion from their 2023 US digital ad spending forecast, bringing it down to 278.59 billion. Now for the good news; Guaglione is finding that decline hasn’t sunk into podcasting. Four buyers spoke with Digiday and report their client’s budgets aren’t getting cut, and they see an increase in podcast ad spend. Employees of Horizon Media, Ocean Media, and CMI Media Group report increased spending on podcast ads, often from clients who are backing down on ad spend in other forms of media. The piece reconciles increase in ad spend with recent industry layoffs, cancellations, and cost-cutting with a proposal from Elli Dimitroulakos, Acast’s global head of ad innovation: production houses are shifting away from multi-million dollar minimum guarantee signings. As headline-grabbing pandemic deals begin to end, small-to-midsize podcast inventory rises to take its place with inviting prices. “The buyers Digiday spoke with said there is plenty of ad inventory available despite the recent reports that investment in new and existing shows may be decreasing.” It’s a good day to hear good news in podcasting. IAB CEO Airs Beef with Apple, Lands MeetingManuela: Things have gotten interesting with the IAB and Apple. Last week, during the IAB Annual Leadership Meeting, CEO David Cohen took to the stage with a prepared speech titled “It Starts Here.” A speech so vitriolic it prompted a joint response from the ANA and 4A’s to criticize its tone and “polarizing political rhetoric.”The first segment dedicates multiple paragraphs to proposing the FTC, members of the Biden administration, and politically-opposed members of Congress are funneling ‘dark money’ into a common goal of destroying the advertising industry under the guise of controlling ‘Big Tech.’ Cohen then transi
Published on 2 years, 3 months ago