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Megaphone has Weekend of Outages & 8 Other Stories
Episode 48
This week: Megaphone’s weekend of outages, AdvertiseCast Publishes average CPM of 2022, Apple debuts Delegated Delivery, a software engineer teases adblock for iTunes, and The Podscape 2023 is live. Megaphone has Weekend of Outages Manuela: We start from a story from the holiday break. On Monday, December 19th, https://podnews.net/update/flemish-podcast-platform on a weekend of outages for Megaphone. According to Megaphone documentation, the outage started sometime before 11am Eastern on Saturday the 17th for producers.https://status.megaphone.fm/history:
“We are currently investigating an issue that is impacting content delivery. During this time end listeners most likely will not be able to download podcast episodes. We are working to fix this currently.” Within two hours the case was updated to reflect the playback issue. At 10am the following day a second outage started, this time as a “podcast playback” issue that ran for over 12 hours, leaving megaphone podcasts effectively offline until 11:56pm Eastern. One of the larger major hosting platform outages of the year. This incident marked the sixth time in 2022 Megaphone was temporarily unavailable to podcast listeners. AdvertiseCast Publishes Final Podcast Advertising Rates of 2022 Shreya: AdvertiseCast rang in the new year with a January 1st update to their monthly AdvertiseCast Marketplace Podcast Advertising Rates. A quote from AdvertiseCast CRO Dave Hanley https://podnews.net/press-release/advertisecast-dec-22
“2022 was a breakout year in podcasting. Podcasts have become mainstream with explosive growth among younger and more diverse audiences who are embracing niche genres and new ways of listening.”
December’s overall average CPM was $23.57, a 4% drop month-on-month. With this new information, AdvertiseCast now has the data to generate an overall average for the year. The average CPM for podcasts in AdvertiseCast’s observed population was $23.87 for a sixty-second ad spot, a 2% increase from 2021.
The three highest-CPM categories in December were, in ascending order, Business, Education, and Technology, with Technology podcasts pulling an average CPM of $27. Software dev wants to make podcast ad blocker, charge money for it. Manuela: Last week a Portland, Oregon-based software engineer Micah Engle-Eshleman announced his intentions to build something that, if fully developed, would change the industry: https://www.adblockpodcast.com/. From adblockpodcast.com: “Finally, a podcast app that skips ads! Adblock Podcast detects and skips ads on all iTunes podcasts.” While light on concrete information, the project appears to be a web-based application that would detect and remove any advertisements embedded in podcasts served through Apple Podcasts, erroneously referred to by the branding Apple retired six years ago. The project will be a paid service with a vaguely-defined intent to use an undefined portion of money collected to directly pay podcasters via revenue share.
On paper, Engle-Eshlerman is proposing his web app would create a new, more profitable way for podcasters to be compensated for producing their shows. He’s quoted in last week’s Podnews as saying he hasn’t figured that part out yet.
Which feels apt for the entire project. How would it skip ads? How would a web app produced by one person handle the complexity of paying out millions of individual podcasts? Why are podcasters supposed to be excited that they have to let a stranger’s product rip out their ads and give them a percentage of what it collected that month? If a podcast that’s on a network has its ads skipped, does that podcast get t
Published on 2 years, 4 months ago