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Why Trading Links is Toxic

Should you trade links with another business, or will it hurt your SEO?

Technically, links are one of the most important ranking signals Google has, b…

5 days, 9 hours ago

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Is AI Getting Better at SEO?

Episode 201

Is AI getting better at doing SEO, and does that mean you can eventually just hand it the whole job?

AI does continue to improve, but better AI doesn'…

2 weeks, 1 day ago

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Can Claude Do My SEO for Me? (an honest answer)

Episode 200

Can I just ask Claude or ChatGPT to do my SEO? 

Technically yes, but there are three potential problems every website owner needs to understand first.…

3 weeks, 1 day ago

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New Instructions from Google: How to Optimize for AI

Episode 199

Google released updated guidance for optimizing websites in both traditional and AI-powered search. The message is clear: SEO hasn't changed as much …

4 weeks, 1 day ago

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Google I/O Updates: AI Search & Local SEO

Episode 198

Google's recent developer conference announced several updates worth paying attention to as a local business owner. This episode breaks down what tho…

1 month ago

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Ubersuggest vs Semrush/Adobe: Honest Take

Episode 197

A listener asks whether Ubersuggest's $290 lifetime plan is worth it as an alternative to Semrush. The answer covers the founder's reputation, why li…

1 month, 1 week ago

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Update from Google: The Next Step in AI Search (2026)

Episode 196

Google's developer conference just delivered what may be the most significant shift in SEO in years. Meredith's Husband breaks down what Google annou…

1 month, 2 weeks ago

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12 Must-Do Steps: Google Business Profile

Episode 195

Your Google Business Profile is often the first thing a potential client sees when searching your name, and most small business owners leave it incom…

1 month, 3 weeks ago

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Your Website Navigation is Costing You Money

Episode 194

Your website navigation is doing more damage than you might think. Meredith's Husband walks through three common mistakes photographers and small bus…

2 months ago

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Stagnant Rankings? Why It Might be a Good Sign

Episode 193

Two common Google Search Console questions get answered in this episode: what it means when impressions are rising but average rankings stay flat, an…

2 months, 1 week ago

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