Season 1 Episode 155
Return with B.R. to the rifle that started it all for so many shooters—the iconic Daisy BB gun, whose name was inspired by a board member's quip: "it shoots like a daisy."
Lawrence Taylor, the marketing mind behind Daisy, reveals how the company transformed from a toy manufacturer into a respected name in the industry, leaving a mark on pop culture and staying relevant today. He also highlights the shift from teaching gun safety in schools to a more comprehensive approach to shooter education, focusing on safe handling and responsibility in the shooting sports community.
Join us for an engaging look at a brand that has shaped childhoods and continues to adapt to the evolving landscape of shooting culture.
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https://www.instagram.com/daisyoutdoor/
https://www.daisy.com/product-category/rifles/
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