Podcast Episodes

For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?

Season 2 Episode 402

I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and ta…

Published on 2 months, 1 week ago

How long should we be leaving each ad on for this challenge?

Season 2 Episode 401

How long should we be leaving each ad on for this challenge? 

I like three days, generally speaking. So if I'm willing to pay...

Published on 2 months, 2 weeks ago

What is the best way to create a segmentation/target on Facebook for web design services?

Season 2 Episode 400

My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that?

To create a segmentation? By segment…

Published on 2 months, 3 weeks ago

As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad?

Season 2 Episode 399

So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. 

Oh, "read this if you..."

Published on 2 months, 4 weeks ago

What do you think about building a lead generation ad that is actually a conversion ad on Facebook?

Season 2 Episode 398

What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then ups…

Published on 3 months ago

HOLD FAST – The Cure For Distraction

Season 2 Episode 397

Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify.

Here they are. The words are...

Published on 3 months, 1 week ago

Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?

Season 2 Episode 396

Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showe…

Published on 3 months, 2 weeks ago

Frank Got Really Lucky

Season 2 Episode 395

It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale.

It still looked cool though! So that's pretty good and…

Published on 3 months, 3 weeks ago

How can I build clientele for my wife’s salon targeting a 50-mile radius?

Season 2 Episode 394

How can I build clientele for my wife's salon targeting a 50-mile radius?

Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had …

Published on 4 months ago

2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)

Season 2 Episode 393

First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great!

So when I pu…

Published on 4 months, 1 week ago