Podcast Episodes

Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong

Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and result…

11 months, 2 weeks ago

The reality of revamping rugby league with Warrington Wolves CEO Karl Fitzpatrick

Warrington Wolves CEO Karl Fitzpatrick joins the podcast to discuss the ways in which his team and sport are attempting to widen their appeal.

In con…

11 months, 3 weeks ago

Inside Wimbledon: Usama Al-Qassab on managing partners, maintaining the brand and mastering AI

As The Championships begin, Wimbledon's Marketing and Commercial Director Usama Al-Qassab sets out what's new this year and how he's settled into his…

11 months, 3 weeks ago

Olympic sprint kings Noah Lyles and Michael Johnson run the rule over athletics’ future

Reigning Olympic 100m champion Noah Lyles and four-time Olympic champion Michael Johnson sit down with Leaders’ Editorial Director James Emmett in Ca…

1 year ago

The TikTok GamePlan: To Magnify Women’s Sport

Welcome to the first episode in a new series called The TikTok Gameplan.

Over the course of several episodes across the year, we'll be exploring the …

1 year ago

Direct from Cannes: Harnessing the energy around women’s sport with LOVB and Unrivaled

Katlyn Gao, CEO of LOVB (League One Volleyball) and Alex Bazzell, President and Co-Founder of Unrivaled Basketball join Leaders’ Editorial Director J…

1 year ago

Who’s hiring in sport and who’s going to Cannes?

Leaders Editorial Director James Emmett and Content Director David Cushnan dust off the mics to discuss what’s worth knowing this week in the global …

1 year ago

Meta's former sports leader Dan Reed on three eras of achievement and change inside the tech giant

Outgoing Meta wearables chief Dan Reed joins the Leaders Sport Business podcast this week.

Having announced his departure from the technology giant e…

1 year ago

Out and about in New York: when sport crashes into entertainment with MLB and the Harlem Globetrotters

Major League Baseball’s CMO and the President of the Harlem Globetrotters join Leaders Content Director David Cushnan in New York on the fringes of 4…

1 year, 1 month ago

The World Snooker Championship debrief: China, the Crucible and cut-through with new audiences

World Snooker Tour CEO Simon Brownell reflects on crowning a Chinese champion, alongside Leaders' Editorial Director James Emmett and Content Directo…

1 year, 1 month ago