Podcast Episodes

Does women’s football sponsorship work?

Fresh from the Uefa Women’s Euros semi-finals, Rexona/Sure Global Brand Director Emily Heath joins Leaders’ Editorial Director James Emmett to examin…

1 year, 3 months ago

REVEALED! Mark Goldbridge’s blueprint for fan-driven football content

Mark Goldbridge, owner and frontman of The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football cont…

1 year, 3 months ago

Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong

Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and result…

1 year, 3 months ago

The reality of revamping rugby league with Warrington Wolves CEO Karl Fitzpatrick

Warrington Wolves CEO Karl Fitzpatrick joins the podcast to discuss the ways in which his team and sport are attempting to widen their appeal.

In con…

1 year, 3 months ago

Inside Wimbledon: Usama Al-Qassab on managing partners, maintaining the brand and mastering AI

As The Championships begin, Wimbledon's Marketing and Commercial Director Usama Al-Qassab sets out what's new this year and how he's settled into his…

1 year, 3 months ago

Olympic sprint kings Noah Lyles and Michael Johnson run the rule over athletics’ future

Reigning Olympic 100m champion Noah Lyles and four-time Olympic champion Michael Johnson sit down with Leaders’ Editorial Director James Emmett in Ca…

1 year, 3 months ago

The TikTok GamePlan: To Magnify Women’s Sport

Welcome to the first episode in a new series called The TikTok Gameplan.

Over the course of several episodes across the year, we'll be exploring the …

1 year, 4 months ago

Direct from Cannes: Harnessing the energy around women’s sport with LOVB and Unrivaled

Katlyn Gao, CEO of LOVB (League One Volleyball) and Alex Bazzell, President and Co-Founder of Unrivaled Basketball join Leaders’ Editorial Director J…

1 year, 4 months ago

Who’s hiring in sport and who’s going to Cannes?

Leaders Editorial Director James Emmett and Content Director David Cushnan dust off the mics to discuss what’s worth knowing this week in the global …

1 year, 4 months ago

Meta's former sports leader Dan Reed on three eras of achievement and change inside the tech giant

Outgoing Meta wearables chief Dan Reed joins the Leaders Sport Business podcast this week.

Having announced his departure from the technology giant e…

1 year, 4 months ago