Podcast Episodes
Back to SearchSales Funnel Part 2: Packaging Your Expertise
Episode 334
In this episode, Sheldon breaks down how to turn your safety expertise into clear, sellable consulting offers. Learn how to structure your 15-minute …
10 months ago
Free With a Funnel — How to Turn Free Value Into Paid Impact
Episode 334
In this episode, Sheldon breaks down the smarter way to use “free” in your business. Instead of giving away time, expertise, and energy with no retur…
10 months, 1 week ago
What They Don’t Teach You About Leading Indicators — Brad Hall Spells It Out
Season 5 Episode 333
Most teams track dozens of numbers but miss the few that move outcomes. In this episode, Brad Hall explains leading vs lagging indicators in plain la…
10 months, 2 weeks ago
Beyond the Bullhorn: Cory Sherman on Site-Wide Emergency Alerts
Season 5 Episode 332
Keywords: EHS, OSHA emergency action plan, construction safety, emergency communication system, jobsite evacuation, muster points, PA and strobe towe…
10 months, 3 weeks ago
Part 4 — Growing Through Partnerships & Integrity
Episode 327
Focus: Leveraging associations and ethical partnerships to expand your reach.
Key talking points:
How to partner with associations or safety councils.…10 months, 4 weeks ago
Part 3 — Becoming a Recognized Expert
Episode 327
Focus: Establishing credibility through writing, credentials, and training.
Key talking points:
Writing for trade journals and publications to build a…11 months ago
Part 2 — Getting Started While You’re Still Employed
Episode 327
Focus: Smart ways to start building your consulting business before leaving your 9-to-5.
Key talking points:
“Feast-or-famine” income cycles in consul…11 months, 1 week ago
Part 1 — The Foundation: Naming, Branding & Domain Setup
Episode 327
Focus: How to pick a powerful business name, define your client avatar, and secure your online presence.
Key talking points:
Choosing a memorable name…11 months, 2 weeks ago
Safety, Creativity, and Darrell the Safety Man with Sam Goodman (The Hop Nerd)
Episode 327
This week, Sheldon sits down in person with his friend and fellow safety disruptor, Sam Goodman – The Hop Nerd. Known for his sharp takes on Human & …
1 year ago
Mental Health, Safety Systems, and the Signal We’re Missing – A Raw Conversation with Dr. Jay Allen
Season 5 Episode 326
Keywords: mental health in safety, suicide in construction, Dr. Jay Allen, Sheldon Primus, safety FM, signal trilogy, ISO 45003, safety podcast, psyc…
1 year ago