Podcast Episodes

028 Nick Usborne: Why Conversational Copywriting Works

Season 1

In this episode, Barbara and Nick discuss:

What copywriting is and, more specifically what conversational copywriting is. The shift from hard-chargi…

6 years, 3 months ago

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027 Jude Charles: Roadmapping Your Way to Success

In this episode, Barbara and Jude discuss:

Leveraging your content through roadmapping. Jude’s business evolution and discovery of video storytellin…

6 years, 3 months ago

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026 Brian Greenberg: Reputation and Reviews

In this episode, Barbara and Brian discuss:

        The best place to get reviews and when to ask for reviews.         Handling negative reviews a…

6 years, 3 months ago

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025 Ryan Cote: Best Practices For Finding Clients Online

In this episode, Barbara and Ryan Cote discuss: 

Using various online platforms to drive traffic to your website and build authority in your field. …

6 years, 4 months ago

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024 Telling A Compelling Story

In this episode, Barbara discusses: 

Learning the difference between telling a good story versus a great story.  Michael’s Hauge story telling formu…

6 years, 4 months ago

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023 Lawrence Cazan Cassini: Getting in on the ground floor of preventative medicine

In this episode, Barbara and Lawrence Cazan Cassini discuss: 

The evolution of Lawrence’s career in the wellness and preventative health sector. The…

6 years, 5 months ago

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022 Doug Sandler: Marketing Through Podcasts

In this episode, Barbara and Doug discuss: 

Using a podcast to boost your community  Distributing your podcast Figuring out your show format

  

Key…

6 years, 5 months ago

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021 Steve Gordon: Attracting Your Ideal Client

In this episode, Barbara and Steve discuss:  

Ways to get referrals  Profiling your ideal client: know who you are marketing for  Paid Media 

Key T…

6 years, 5 months ago

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020 MacKenzie Bennett: Using Podcasting to Market

In this episode, Barbara and MacKenzie discuss: 

The advantages of choosing Blubrry Tools and client data Blubrry offers Tips to think about when st…

6 years, 6 months ago

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019 Wendy Hart: Procrastination is Not Your Fault – How to Overcome It

In this episode, Barbara and Wendy discuss: 

Causes and effects of procrastination Why it’s not your fault when you are procrastinating  How laughin…

6 years, 7 months ago

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