Podcast Episodes
Back to Search
009 Anatomy of a Great Lead Magnet
Season 1 Episode 9
If you're a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a "special kind" of customer. So how do you find more of them? Meet the "Lead Magnet" -- a digital form …
Published on 6 years, 2 months ago
008 The 6 Reasons People Buy
Season 1 Episode 8
What if I told you there were 6 very specific triggers that made someone decide to finally hit the "buy now" button? Wouldn't you want to know they were so you could engineer these triggers to fire? …
Published on 6 years, 2 months ago
007 Knowing Your Customer's Pain & Problem
Season 1 Episode 7
Why is your customer coming to YOU? Every purchase starts with a customer problem. They're looking for something, and you need to find out what it is. This is the most important piece of data you can…
Published on 6 years, 2 months ago
006_Messaging Hierarchy: The Order of the Message Matters
Season 1 Episode 6
When it comes to marketing, it's not just about having a bunch of helpful information packed onto your website. The order of that information matters. In this podcast, we talk about "messaging hierar…
Published on 6 years, 3 months ago
005_Why You Need a Value Ladder
Season 1 Episode 5
Do you have a ladder of products that move customers from the top of the funnel to the bottom? In this episode, I share what a value ladder is and how to build one for your farm.
Published on 6 years, 3 months ago
004_The Customer Value Journey
Season 1 Episode 4
That's right: your customers go on a predictable journey through your brand.If I told you there were 8 steps they need to take to become a brand ambassador, wouldn't you want to know what they are?..…
Published on 6 years, 3 months ago
003 Understanding Traffic and Marketing Funnels
Season 1 Episode 3
Where are your ideal customers hanging out? You may have a great product, but if you're not putting it front of the right traffic, no one is going to buy it. The act of putting your offer in front of…
Published on 6 years, 4 months ago
002_Who Is Your Ideal Customer?
Season 1 Episode 2
Who is your target customer? Or are you trying to sell your product to everyone? In marketing, we speak our message to one person: our ideal customer avatar. In this episode, we talk about how to fin…
Published on 6 years, 4 months ago
Why I Started the MyDigitalFarmer Podcast_001
Season 1 Episode 1
As a farmer, it's not enough to just know how to grow your product. You also need to know how to SELL it. In this episode, I share why I started the podcast, and how in a matter of 18 months I went f…
Published on 6 years, 4 months ago