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Multi-Touch Attribution Measurement with Amazon’s Paula Despins

Season 1 Episode 437

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.

This episode was recorded in Au…

1 year, 4 months ago

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Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan

Season 1 Episode 436

The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North Ameri…

1 year, 4 months ago

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Building Your Content Future with Contentful's Gabriel Dillon

Season 1 Episode 435

The CPGGUYS are joined in this episode by Gabriel Dillon,  bringing you the ongoing value proposition of contentful. He is the Principal, Strategic A…

1 year, 4 months ago

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Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels

Season 1 Episode 434

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platfor…

1 year, 4 months ago

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Connected Stores with Instacart's David McIntosh

Season 1 Episode 433

The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in Nor…

1 year, 5 months ago

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ERP makes it's Debut with DOSS' Wiley Jones

Season 1 Episode 432

 The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams…

1 year, 5 months ago

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Amazon unBoxed 2024 Recap

Season 1 Episode 431

Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertisi…

1 year, 5 months ago

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Marketing Mix Effectiveness Leadership with NielsenIQ

Season 1 Episode 430

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across…

1 year, 5 months ago

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Groceryshop 2024 Recap

Season 1 Episode 429

In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.

For The path to purchase institute omni shopper awards spons…

1 year, 5 months ago

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From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy

Season 1 Episode 428

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Lumi…

1 year, 5 months ago

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