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Food Truck Legal and Safety Essentials: Permits, Inspections, and What You Cannot Skip
Food Truck Legal and Safety Essentials: Permits, Inspections, and What You Cannot Skip

Episode 95

The truck is the easy part people daydream about. The legal and safety stack is what actually lets you open the window. In this episode of Optimized …

1 year, 4 months ago

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Food Truck Customer Service: How the Window Turns First-Timers into Regulars
Food Truck Customer Service: How the Window Turns First-Timers into Regulars

Episode 92

The food gets them in line. The window decides if they come back. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 6 of “10 Steps …

1 year, 4 months ago

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Food Truck Marketing: How to Get Found, Get Repeat Customers, and Fill the Line
Food Truck Marketing: How to Get Found, Get Repeat Customers, and Fill the Line

Episode 96

A truck that nobody can find is just an expensive kitchen. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 7 of “10 Steps to Open…

1 year, 4 months ago

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Scaling a Food Truck: How to Grow from One Unit Without Breaking the First One
Scaling a Food Truck: How to Grow from One Unit Without Breaking the First One

Episode 94

One profitable truck is a business. Two trucks is a different job. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 10 of “10 Step…

1 year, 4 months ago

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Food Truck Money Management: How to Keep the Cash When the Window Is Busy
Food Truck Money Management: How to Keep the Cash When the Window Is Busy

Episode 93

A full line is not the same thing as a healthy business. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 9 of “10 Steps to Open a…

1 year, 4 months ago

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Food Truck Menu: How to Build a Tight List That Sells and Moves Fast
Food Truck Menu: How to Build a Tight List That Sells and Moves Fast

Episode 91

A truck is not a restaurant with wheels. The menu has to fit the box. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 5 of “10 St…

1 year, 4 months ago

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Food Truck Concept: How to Pick an Idea People Will Stand in Line For
Food Truck Concept: How to Pick an Idea People Will Stand in Line For

Episode 89

A truck without a concept is a kitchen looking for a reason. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 1 of “10 Steps to Op…

1 year, 4 months ago

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Food Truck Startup Costs: What It Really Takes to Open — and How Not to Run Out of Cash
Food Truck Startup Costs: What It Really Takes to Open — and How Not to Run Out of Cash

Episode 87

The truck price is not the whole bill. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 2 of “10 Steps to Open a Food Truck or Tra…

1 year, 4 months ago

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Food Truck Location Strategy: How to Park Where the Hunger Already Is
Food Truck Location Strategy: How to Park Where the Hunger Already Is

Episode 88

The wrong lot will kill a good menu. In this episode of Optimized Entrepreneur with Jeremy Hanson — Part 3 of “10 Steps to Open a Food Truck or Trail…

1 year, 4 months ago

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Setting Up Your Food Truck Kitchen: Layout, Equipment, and a Line That Can Move
Setting Up Your Food Truck Kitchen: Layout, Equipment, and a Line That Can Move

Episode 90

The kitchen is the business. If the layout is wrong, every ticket is slower and every shift is hotter than it needs to be. In this episode of Optimiz…

1 year, 4 months ago

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