Podcast Episodes
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Blogcast #39: The Art of Pricing
This is an Impact Pricing Blog published on December 22, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-art-of-pricing/
If…
Published on 3 years, 9 months ago
Memecast #42: Real Value Comes From Real Differentiation
Real value comes from real differentiation.
Real value is turned into perceived value through marketing.
When we're up against the competition, which most of the time we all. Our customers are buyin…
Published on 3 years, 9 months ago
Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
Ebrahim El-Ebiary is a Pricing Manager at Goodyear Tires. He’s been with Goodyear for six years now, having worked in Revenue Management at FedEx before that. Ebrahim is a Professional Certified Coac…
Published on 3 years, 9 months ago
Blogcast #38: The Best Attitude for a Great Value Conversation
This is an Impact Pricing Blog published on December 15, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-best-attitude-for-…
Published on 3 years, 9 months ago
Memecast #41: Costs Don't Drive Pricing
Costs don't drive pricing, willingness to pay drives prices.
I remember 1989. Yes. I'm that old? I was selling automatic test equipment to the semiconductor industry, and I heard this story on the r…
Published on 3 years, 9 months ago
Pricing Analytics as the Key to Optimize Your Revenue Journey with Mark Stouse
Mark Stouse is the Chairman and CEO of Proof Analytics. He was 2020’s Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell Aerospace, so he has tons of experience. Mark also ho…
Published on 3 years, 9 months ago
Memecast #40: Everybody Affect Value
Every single customer touchpoint customers are evaluating us. They're saying that was a good experience. That was a bad experience. If we mess up an invoice and they have to call to fix it, that's a …
Published on 3 years, 9 months ago
Blogcast #36: Value Based Mindset is Hard for an Organization
This is an Impact Pricing Blog published on December 8, 2021, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-power-of-procurement…
Published on 3 years, 10 months ago