Podcast Episodes

AI SEO and the Future of Brand Discovery with Bryan Phelps

Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency he's been running for 17 years. He's been working in digital marketing and SEO since college and recently served as a juror…

Published on 2 months, 1 week ago

Blogcast: Product-Market Fit Is Overrated for Pricing

This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/product-market-fit-is-over…

Published on 2 months, 2 weeks ago

Why Pricing Deserves a Seat at the CEO Table with John Norkus

John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his career as an aircraft …

Published on 2 months, 2 weeks ago

Blogcast: When Pricing Becomes Sleazy Manipulation

This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/when-pricing-becomes-sleaz…

Published on 2 months, 3 weeks ago

How Many Agents Should Pricing Software Have? with Steven Forth

Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing's most frequent guest. He's currently developing ValueIQ, a set of agents for pricing and value advisory work that will soon be…

Published on 2 months, 3 weeks ago

Blogcast: The Secret Link Between Market Segments and the "Will I" Decision

This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-secret-link-between-ma…

Published on 2 months, 4 weeks ago

How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta

Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce, and subscription busin…

Published on 3 months ago

Blogcast: Why Pricing AI Is So Hard

This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/why-pricing-ai-is-so-hard/

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Published on 3 months ago

How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson

Craig Wilson, Director of Pricing and Packaging at Moody's Analytics, brings extensive experience from major financial services companies including S&P and Experian. Starting his career in financial …

Published on 3 months, 1 week ago

Blogcast: Jobs to Be Done vs. Problems and Results: What's More Useful in B2B?

This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/jobs-to-be-done-vs-problems…

Published on 3 months, 1 week ago