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Executive Briefing: Wednesday 23 September

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AI Reshapes Content Discovery and Ad Strategy

Artificial intelligence is fundamentally altering how consumers discover content and how brands should a…

2 weeks, 6 days ago

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Executive Briefing: Tuesday 22 September

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Disney+ is now including ads in its Premium tier, signaling a major shift in streaming monetisation. Concurrently, marketing agencies face heightened…

3 weeks ago

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Executive Briefing: Monday 21 September

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Today's briefing highlights significant shifts in data control and marketing strategy. The acquisition of LiveRamp by Publicis Groupe introduces new …

3 weeks, 1 day ago

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Executive Briefing: Sunday 20 September

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Meta is mandating greater reliance on its AI for ad placements, reshaping campaign control for marketers. Simultaneously, new privacy regulations in …

3 weeks, 2 days ago

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Executive Briefing: Saturday 19 September

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The retail media landscape is expanding beyond owned properties onto the open web, requiring marketers to understand fragmented commerce journeys. Co…

3 weeks, 3 days ago

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Executive Briefing: Friday 18 September

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Executive summary

Generative AI is redefining marketing roles and content strategies, demanding new skills and quality outputs amidst increasing socia…

3 weeks, 4 days ago

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Executive Briefing: Thursday 17 September

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Executive summary

Today’s briefing highlights the transformative impact of AI on marketing operations and search performance, alongside major platform…

3 weeks, 4 days ago

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Executive Briefing: Thursday 10 September

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Executive Summary

Today's briefing highlights significant shifts in marketing automation, agency operations, and privacy compliance. Google is further…

1 month ago

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Executive Briefing: Wednesday 9 September

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Today's briefing highlights critical shifts in AI governance, consumer data privacy, and Australian digital regulation. OpenAI's new…

1 month ago

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Executive Briefing: Tuesday 8 September

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Executive Summary

Australian marketers face significant shifts with new privacy laws demanding revised data practices and Google increasing AI control…

1 month ago

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