Podcast Episodes
Back to SearchLinkedIn CMO Jessica Jensen on The True Math of Value Creation
LinkedIn CMO Jessica Jensen calls herself a "painter with an abacus"—which might just be the most perfect shorthand for what a modern marketing leade…
2 months, 2 weeks ago
Gary Vaynerchuk: Fighting Your Customer Never Creates Value
Gary Vaynerchuk was an early investor in Facebook, Twitter, Snapchat, Coinbase, and Uber, founded VaynerMedia, and is one of the most recognizable vo…
2 months, 4 weeks ago
Zoe Scaman on The Unseen Source of Value Destruction
For this episode, Seth sits down with strategist Zoe Scaman, who has spent two decades working inside and alongside companies like Droga5, Lego, Netf…
3 months ago
Kraken's Mayur Gupta on Creating Value When Product Isn’t Enough
Mayur Gupta is an engineer who spent eight years writing code before he ever touched marketing, and that beginning shapes everything about how he thi…
3 months, 1 week ago
Qualcomm's Don McGuire on How A Narrative Shift Created 89% More Value
Season 1 Episode 6
In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Q…
3 months, 2 weeks ago
Adobe's Lara Balazs On Orchestrating Value Creation
This week, one of the central ideas of Create or Destroy gets flipped: namely, that product is marketing. Every single product decision is ultimately…
3 months, 3 weeks ago
Paulie Dery on Why Every Decision is a Brand Decision
Season 1 Episode 4
From Yeti to Uber and now as CMO of global wellness company AG1, Paulie Dery has built value for companies whose products could easily be commoditize…
4 months ago
Soyoung Kang on the Architecture of Value Creation
Season 1 Episode 3
Well before she was CMO, and now President, of eos Products, Soyoung Kang was an architecture student at MIT, where, she tells Seth, she learned less…
4 months, 1 week ago
David Axelrod on How to Rebuild the American Brand
Fundamentally, a political campaign isn’t all that different from a business – it’s an enterprise where every decision either builds value with voter…
4 months, 2 weeks ago
Nick Tran on How One Marketing Decision Created More Value Than Any Campaign
Season 1 Episode 1
Nick Tran has been one of global marketing's most influential voices for over a decade, from Taco Bell to Hulu and serving as TikTok's first Global C…
4 months, 3 weeks ago