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May 18, 1896: Another Time the Law Drew the Lines of the Market
May 18, 1896: Another Time the Law Drew the Lines of the Market

Season 1 Episode 26138

Who gets access to a market determines how that market works.

On May 18, 1896, the Supreme Court’s decision in Plessy v. Ferguson established the “sep…

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bsnsBlooper: The Logo That Needed A Do-Over
bsnsBlooper: The Logo That Needed A Do-Over

Season 1 Episode 26135

Control of the brand shifted faster than the company expected.

On October 4, 2010, Gap Inc. introduced a redesigned logo, replacing its long-standing …

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May 14, 1998: The Show That Didn’t End When It Ended
May 14, 1998: The Show That Didn’t End When It Ended

Season 1 Episode 26134

The show ended. The asset didn’t.

On May 14, 1998, Seinfeld aired its final episode, but its real value came afterward. Through syndication deals wort…

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May 13, 1917: When Belief Became a Destination
May 13, 1917: When Belief Became a Destination

Season 1 Episode 26133

When people return to the same place for the same reason, something changes.

On May 13, 1917, three children in Fátima, Portugal described an encounte…

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May 12, 1937: The Day Confidence Was Put to the Test
May 12, 1937: The Day Confidence Was Put to the Test

Season 1 Episode 26132

Confidence doesn’t come from perfection. It comes from stability.

On May 12, 1937, George VI was crowned King of the United Kingdom following the abdi…

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May 11, 1927: The Beginning of the System That Decides What Matters
May 11, 1927: The Beginning of the System That Decides What Matters

Season 1 Episode 26131

Recognition can shape value long before audiences realize it.

On May 11, 1927, the Academy of Motion Picture Arts and Sciences was created in Los Ange…

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bsnsBlooper: The Car Everyone Remembers… from the Company That Didn’t Last
bsnsBlooper: The Car Everyone Remembers… from the Company That Didn’t Last

Season 1 Episode 26128

The product became iconic, but the business model never held together.

On May 8, 1982, DeLorean Motor Company was nearing collapse after months of pro…

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May 7, 2000: When Control Shifted Again Back to the Russian State
May 7, 2000: When Control Shifted Again Back to the Russian State

Season 1 Episode 26127

Ownership changed less than control did.

On May 7, 2000, Vladimir Putin took office and began reasserting state influence over key industries, particu…

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May 6, 1937: The Day Trust Fell Out of the Sky
May 6, 1937: The Day Trust Fell Out of the Sky

Season 1 Episode 26126

Thirty seconds of fire collapsed an entire mode of travel.

On May 6, 1937, the LZ 129 Hindenburg caught fire while attempting to land in New Jersey, e…

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May 5, 1862: The Holiday That Business Built Bigger
May 5, 1862: The Holiday That Business Built Bigger

Season 1 Episode 26125

A local event became predictable demand.

On May 5, 1862, Mexican forces secured a victory over the French at the Battle of Puebla, a moment that carri…

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