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Why Public Media May Have Local TV's Best Playbook
Why Public Media May Have Local TV's Best Playbook

Season 1 Episode 19

Commercial broadcasters spend a lot of time talking about the future of local media. But what if one of the best blueprints is already hiding in plai…

2 months, 2 weeks ago

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Local TV's Next Big Test: Consolidation, Sports and the Fight for Relevance
Local TV's Next Big Test: Consolidation, Sports and the Fight for Relevance

Season 1 Episode 18

The rules of local television are changing fast—and not necessarily for the better.

On this solo episode of In the Vicinity, Tim Hanlon breaks down t…

2 months, 3 weeks ago

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World Cup, Walled Gardens And The Future Of Local Sports Advertising
World Cup, Walled Gardens And The Future Of Local Sports Advertising

Season 1 Episode 17

The World Cup is the biggest event in sports—but for local advertisers, getting into the game is anything but straightforward.

On this episode of In …

2 months, 4 weeks ago

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Can Broadcast TV Finally Deliver Addressable Advertising?

Season 1 Episode 16

For years, addressable advertising has been one of broadcast television's biggest "what ifs." The technology existed, but the economics, infrastructu…

3 months ago

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The TV OS Comes To Local Media: What Fox, Roku And Walmart, Vibe Mean For Broadcasters

Season 1 Episode 15

Fox's proposed acquisition of Roku. Walmart's purchase of Vibe. The TV operating system is quickly becoming the next battleground for local media—and…

3 months, 1 week ago

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The ZIP Code Wars: Why Location Data Is Rewriting Local Media

Season 1 Episode 14

For decades, local media owned local advertising. Today, location data and digital targeting are changing the rules.

On Episode 14 of In the Vicinity…

3 months, 2 weeks ago

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The Political Ad Money Machine: Why 2026 Could Be Bigger Than A Presidential Election
The Political Ad Money Machine: Why 2026 Could Be Bigger Than A Presidential Election

Season 1 Episode 13

Political advertising has long been a crucial revenue source for local media. But according to AdImpact's Updated Political Projections Report, the 2…

3 months, 3 weeks ago

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The Death Of The Monoculture — And What Comes Next For Local Media
The Death Of The Monoculture — And What Comes Next For Local Media

Season 1 Episode 12

The media world used to revolve around a handful of shared experiences. Today, audiences live in thousands of personalized bubbles.

On this episode o…

4 months ago

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AI, Automation And The Reinvention Of Local Media

Season 1 Episode 11

This week on In the Vicinity, Tim Hanlon and Madhive CEO Jim Wilson explore how AI is transforming local media — from campaign planning and audience …

4 months, 1 week ago

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CBS, Stephen Colbert, And The Collapse Of Broadcast TV
CBS, Stephen Colbert, And The Collapse Of Broadcast TV

Season 1 Episode 10

This week on In the Vicinity, local media veteran Tim Hanlon is joined by guest Jason Damata, Founder & CEO of Fabric Media and the driving force beh…

4 months, 2 weeks ago

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