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Tom Brokaw: “I’m not one who says we ought to go back to the old days.”
Season 1 Episode 14
Tom Brokaw didn’t win all those Peabodies and Emmys (and a Presidential Medal of Freedom) by cooling his heels! Hear how the legendary anchorman work…
6 years, 7 months ago
Wendy Clark: “Creativity is the biggest, most important lever you can pull.”
Season 1 Episode 13
As Global President and CEO of legendary ad firm DDB, Wendy Clark keeps pushing the company to break new ground. (Consider the branded Broadway Show …
6 years, 8 months ago
Fred Seibert: “When in doubt, count!”
Season 1 Episode 12
It isn’t hard to call Fred Seibert a creative genius: from his early role in shepherding the look of MTV and crafting a brand image for Nickelodeon, …
6 years, 8 months ago
Daniel Glass: “A-minuses don’t sell. They don’t make it anymore.”
Season 1 Episode 11
This week Bob sits down with Daniel Glass, President and Founder of the indie darling Glassnote Records. Dive into his origins as “Disco Danny” spinn…
6 years, 8 months ago
Gayle Troberman: “There’s an endless number of stories brands have the right to tell”
Season 1 Episode 10
This episode Bob puts iHeart’s own CMO Gayle Troberman in the hot seat! Learn how Gayle outfoxed a tiny marketing budget and got all of NYC talking a…
6 years, 8 months ago
Olivier Francois: "You need to recognize the brand without seeing the product"
Season 1 Episode 9
This week Bob interviews Olivier Francois, the legendary CMO of Fiat Chrysler. Learn why Eminem volunteered to put himself in Olivier’s commercial, h…
6 years, 8 months ago
Shaggy: "I'm a direct representative of Brand Jamaica"
Season 1 Episode 8
If you want lessons in reinventing your brand while keeping it relevant for decades, Shaggy is a smart place to start. Fresh off his tour with Sting,…
6 years, 9 months ago
Jarl Mohn: "The best ideas come from desperation"
Season 1 Episode 7
At 15, Jarl Mohn got himself a pseudonym (Lee Masters!), a radio license and a job at a local station. Learn how the legendary CEO of NPR worked his …
6 years, 9 months ago
Ben Lerer: “The Place We Win is Empathy”
Season 1 Episode 6
Ben Lerer knows brands. As the co-founder of Thrillist, Ben created the go-to recommendation engine for everything from secret menu items to must-hav…
6 years, 9 months ago
Judy McGrath: “I didn’t know anything about TV; I didn’t even like it!”
Season 1 Episode 5
All Judy McGrath wanted to do when she grew up was to write for Rolling Stone. Instead, the storied CEO of MTV Networks now sits on the board of Amaz…
6 years, 9 months ago