Podcast Episodes

What Is an Identity-Led Founder?

Season 4 Episode 93

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Some businesses are built around an offer. Some around a market opportunity. Some around a …

3 months, 2 weeks ago

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When Advice Replaces Diagnosis

Season 4 Episode 92

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You posted more. You rewrote the website. You hired help. You changed the offer. You bought…

3 months, 2 weeks ago

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Why Fixing the Wrong Problem Keeps Founders Stuck

Season 4 Episode 91

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One of the most expensive things a founder can do is solve the wrong problem well.

The websi…

3 months, 3 weeks ago

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The Exhaustion Economy

Season 4 Episode 90

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We have built an enormous market around helping exhausted people recover just enough to ret…

3 months, 3 weeks ago

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What Is a Direction Session?

Season 4 Episode 89

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You do not book a Direction Session because you need more possibilities.

You book because th…

3 months, 3 weeks ago

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I’ll Just Handle It [The Eldest Daughter in the Org Chart]

Season 4 Episode 88

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She can read every client, anticipate every problem, catch what the team missed, and step i…

3 months, 3 weeks ago

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Signs You Don’t Have a Business Problem, You Have a Structure Problem

Season 4 Episode 87

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When sales feel inconsistent, delivery feels heavy, marketing keeps changing, your team can…

3 months, 3 weeks ago

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The Founder Who Mistook Control for Standards

Season 4 Episode 86

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A founder says: I just have really high standards. And the diagnostic question is: can anyt…

3 months, 4 weeks ago

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When Your Brand Is More Mature Than You Are

Season 4 Episode 85

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Sometimes the brand gets there before you do. The website looks grown. The visuals look gro…

4 months ago

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Business Coaching vs. Strategic Advisory

Season 4 Episode 84

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A founder says: I need help with my marketing. Maybe. But what if the offer is the issue? O…

4 months ago

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