Podcast Episodes
Back to SearchUP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup
Guest: Paul Morgan, Rugby World Editor and Premiership Rugby Comms Director
Running List: The Business of Rugby Episode
1. British Lions Commercial Strategy
Published on 1 month, 3 weeks ago
UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring
Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's the…
Published on 1 month, 4 weeks ago
UP486 The Buy Side: B2B + ROI = WTF?
B2B is big business for sports rights holders.
But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, account…
Published on 2 months ago
UP485 Other People's Money: Venture Studios and a European Sports Investment Fund
Other People's Money is our series on sport and finance, with regular co-host Matt Rogan.
Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eur…
Published on 2 months, 1 week ago
UP484 Inside Edge: Alex Balfour on cricket and the Internet
The story of Cricinfo is the history of sport's relationship with the internet and digital culture.
It remains central to the experience of millions of cricket fans.
But what does it tell us about how…
Published on 2 months, 1 week ago
UP483 Wedge Issues: Overthinking the Golf Business
Is there a market for a women-only golf talent agency?
Suzann Pettersen is about to find out.
Pettersen is one of the most recognized players in the women's game, a two-time Major winner, 15 time LPG…
Published on 2 months, 2 weeks ago
UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers
Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, f…
Published on 2 months, 3 weeks ago
UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market
Norway's greatest export Jan Age Fjortoft and his son and former player Marcus Fjortoft, together host The Fussball Channel on YouTube, covering German football in English.
This gives them the ideal …
Published on 2 months, 3 weeks ago
480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business
We are jumping into the maze that is artificial intelligence for the first in a series of conversations with decision makers from across the sports business.
Our guest today is Sam Sadi, chief execut…
Published on 2 months, 4 weeks ago
UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of
This is an episode of Wedge Issues where we focus on the business of golf, with regular co-host, Jasmine Sanders, The Jazzy Golfer. Today we've got Luke Davies and Jojo Regan, founders of Manors Gol…
Published on 3 months ago