Podcast Episodes

Word of Mouth Marketing: How To Build a Profitable Refer-a-Friend Program

Episode 35

"A trusted referral is the Holy Grail of advertising." - Mark Zuckerberg, Facebook CEO

Why doesn't everybody do referral marketing, then? Why isn't i…

10 years, 2 months ago

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Gavin Ballard: Finding the Right Apps for Your Store

Episode 30

If you've ever run a Shopify store you've almost certainly taken a stroll through the Shopify App Store and installed some of the Apps on offer.

But …

10 years, 2 months ago

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Ready for Christmas? Holiday Ecommerce Tips & Tricks [BONUS]

Episode 33

We've got a mini bonus episode for you on getting your store ready for the holidays!

The holidays are a stressful time. Your in-laws fly in for a lon…

10 years, 2 months ago

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3 Mindset Shifts to Double Your Business

Episode 31

After a brief hiatus, we're back with season 2 of TUSP!

Last month, I spoke at The Double Your Freelancing Conference that took place in Norfolk. It …

10 years, 3 months ago

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Liston Witherill: Research & Copywriting Secrets for Massively Boosting Conversions

Episode 29

Have you wondered why your store doesn’t get more conversions?

There are two types of businesses: 1) the kind that intimately understand their custom…

10 years, 4 months ago

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Social Media Strategy For Dummies

Episode 28

New store owners often look to social media to kickstart their marketing efforts, yet rarely succeed. To help break the social mediocrity that most b…

10 years, 4 months ago

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Business Brokers: How to buy or Sell my Shopify Store?

Episode 27

Ever wonder how to buy or sell a website? We did, so we talked to David Newell, an experienced business broker.

David is Brokerage Director at FE Int…

10 years, 4 months ago

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"How do I SEO my Shopify store?" For Dummies

Episode 26

Yesterday I spent the whole day at the Shopify Retail tour. They'd invited me, along with a few other folks, to answer questions about Shopify and Ec…

10 years, 5 months ago

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Don't Break The Chain: A Guide to Customer Lifecycle Marketing

Episode 24

What happens when a new visitor hits your website? They don't buy. And that's okay! In this episode, we skip the guest interviews, and instead Paul a…

10 years, 5 months ago

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Step on The Gas: Jordan Gal on Building Successful Ecommerce Businesses

Episode 22

Jordan Gal is the Co-Founder and CEO of CartHook, an effective abandoned cart recovery solution. CartHook tracks and captures the email addresses of …

10 years, 6 months ago

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