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Unlocking Customer Experience Mindset
Episode 420
Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real pe…
3 years, 4 months ago
The Business of Games
Episode 419
Scott Brown & Tim Swindle are the creators of PaddleSmash, a new outdoor active game that combines elements of Pickleball and Spikeball.
Scott Brown i…
3 years, 4 months ago
Be Your Brand’s Best Publicist
Episode 417
Today's topic is PR...
PR or "earned media" is very attractive. Authentic content and engagement that you dont have to pay for. Its like SEO for press…
3 years, 5 months ago
Q&A: Shopify Store Strategy
Episode 418
Our popular 'Ask Us Anything' series continues
We open with news of a ponzi scheme, then answer your burning questions.
We discuss:
Maximizing your adve…3 years, 5 months ago
Building a Baked Goods Brand with a Mission
Episode 416
A cookie brand born in Farmer's Markets discovers their mission after a chance encounter with the lead singer of Imagine Dragons.
This is the story of…
3 years, 5 months ago
Shopify Editions Summer 2022 Recap
Episode 414
Move over Unite, the big announcements are now happening twice a year with Shopify Editions, Shopify’s new semi-annual showcase.
CEO Tobi says, “With …
3 years, 5 months ago
Immutable Laws of Conversions
Episode 415
In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands c…
3 years, 5 months ago
No Shortcuts: Lessons from 13 Years in Online Marketing
Episode 413
Our guest today didn't know what he didn't know when he started an apparel brand in 2009, and only grew to dislike it the more successful he became, …
3 years, 6 months ago
Selling Your Online Business
Episode 412
Learn the Four Pillars of ValueWhich deal types are available (its more than just cash)As interest rates rise, why you want to be SBA qualifiedWhy yo…
3 years, 6 months ago
Split Testing Product Prices
Episode 411
"Addressing prices once every year or two isn't going to work anymore."
You've probably already invested time testing and analyzing your sales funnel,…
3 years, 6 months ago