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Harry’s Labs’ Tehmina Haider on how the CPG giant is building out a portfolio of brands
Last year, when razor startup Harry’s backed a cat food company, it was -- in part -- due to the work of Tehmina Haider.
Haider is the head of Harry’s…
4 years, 6 months ago
Asutra CEO Stephanie Morimoto on growing a wellness brand with Venus Williams’ help
It’s good to have celebrity boosting your brand.
That’s what self care wellness brand Asutra, which sells products like soaps, sleep aids and anti-agi…
4 years, 7 months ago
How Farmer’s Fridge pivoted to home delivery during the pandemic
Sometimes, businesses start out as direct-to-consumer. Other times, they’re forced into it.
That’s essentially what happened with Farmer’s Fridge, a c…
4 years, 7 months ago
‘We’re a growth brand’: Tillamook’s CEO on the dairy company’s eastward expansion
It’s tough transforming a local brand into a national name. But that’s what Oregon-based dairy company Tillamook is trying to do.
Over the last few ye…
4 years, 7 months ago
‘We very much see retailers as acquisition channels’: Caraway CEO Jordan Nathan on the cookware brand’s growth strategy
It’s been a good year to be a homewares brand.
Indeed, cookware startup Caraway was a hot commodity during the pandemic. According to its founder and …
4 years, 7 months ago
‘We can be a lot faster’: Levi’s Marc Rosen on how the denim brand’s business has evolved
Marc Rosen has worn many hats -- or, perhaps, pants -- at Levi’s.
Today, he’s the president of the apparel brand’s Americas business. But he’s been at…
4 years, 8 months ago
‘We’re not trying to be a retailer’: Google’s commerce president Bill Ready on growing the shopping ecosystem
Google wants to make it crystal clear that it’s not a marketplace.
True, people can buy things on Google, but it also lets sellers link out to other m…
4 years, 8 months ago
‘Disproportionately benefited’: Ocean Spray CEO Tom Hayes on going viral and expanding into new categories
It’s been a crazy year for Ocean Spray.
The 91-year-old cranberry product company not only saw an increase in sales over the last year, but went viral…
4 years, 8 months ago
‘A rich tapestry of interests, affinities and geographies’: Crocs president Michelle Poole on the shoe brand’s influencer strategy
It’s been a big year for Crocs.
The popular shoe brand, known for its ubiquitous plastic slip-ons, saw revenue grow 12.6% year-over-year, hitting $1.3…
4 years, 8 months ago
Taika CEO Michael Sharon on growing a coffee brand during the pandemic
If you text the phone number on a can of the coffee drink Taika, chances are that a human will respond. This is by design.
The company, which boasts a…
4 years, 8 months ago