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TWiB: Brown-Forman and Pernod Ricard confirm merger, 2 lawsuits dismissed for competing brands, Larrikin releases 3rd “Pour for the Roses"
Season 1
It's This Week in Bourbon for April 3rd 2026. Brown-Forman Corp. and Pernod Ricard have confirmed mutual interest in a merger, two lawsuits have been…
3 weeks, 4 days ago
Where Storytelling, Marketing, and Good Whiskey all Meet with Daniel Whittington of Wizard Academy and Whiskey Marketing School
Season 1 Episode 560
Does the whiskey industry need more experts, or does it just need better storytellers? Today, we’re joined by Daniel Whittington, the Chancellor of W…
3 weeks, 5 days ago
Whiskey Quickie: 146 Proof Texas Hazmat | Garrison Brothers Cowboy Bourbon 2025 Review
Season 1
Garrison Brothers returns with the 2025 Cowboy Bourbon, a hazmat-level 146.4 proof Texas release hand-selected by master distiller Donnis Todd. With …
4 weeks ago
TWiB: Uncle Nearest back at it again, Heaven Hill Distillery announces new release, Evan Williams to release 5 new bottles
Season 1
It's This Week in Bourbon for March 27th 2026. Uncle Nearest back at it again, Heaven Hill Distillery has announced the inaugural release of Elijah C…
1 month ago
559 - That Distillery in North Carolina You'll Hear About Real Soon with Pete Barger Southern Distilling
Season 1 Episode 559
Can a North Carolina distillery really take on the heavyweights of the Bluegrass? Today, we’re joined by Pete Barger, the co-founder of Southern Dist…
1 month ago
That Distillery in North Carolina You'll Hear About Real Soon with Pete Barger Southern Distilling
Season 1 Episode 559
Can a North Carolina distillery really take on the heavyweights of the Bluegrass? Today, we’re joined by Pete Barger, the co-founder of Southern Dist…
1 month ago
Whiskey Quickie: Toasted Barrel Flavor Bomb?! | H.K. Young Wheated Bourbon
Season 1
H.K. Young leans into the wheated bourbon craze with a 7 year, 122.4 proof release finished in two custom toasted oak barrels from Independent Stave …
1 month ago
TWiB: Uncle Nearest Saga has taken a wild twist, Kentucky Bourbon Fest announced ticket sales, Bardstown Bourbon Company new release
Season 1
It's This Week in Bourbon for March 20th 2026. Uncle Nearest Saga has taken a wild twist, Kentucky Bourbon Festival has announced ticket sale dates, …
1 month, 1 week ago
Is Brandy America's First Native Spirit? with Rob Bourdon of Copper and Kings
Season 1 Episode 558
Is American Brandy finally ready to step out of bourbon's shadow? Today, we’re joined by Rob Bourdon, the new owner of Copper & Kings, to discuss his…
1 month, 1 week ago
Whiskey Quickie: YouTuber Launches a Bourbon… Did He Nail It?! | Drum Key “The Debut”
Season 1
Jason from The Mash & Drum just dropped his first bourbon: Drum Key Spirits “The Debut.” A 123-proof blend of 7 to 9 year Green River barrels. We bre…
1 month, 1 week ago