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Measuring ROI and Brand Lift on Branded Podcasts with Stevie Manns
Measuring ROI and Brand Lift on Branded Podcasts with Stevie Manns

Season 1 Episode 18

Can working for a brand truly be where the money is in podcasting, and what metrics prove the ROI?


In this episode of PodBiz, Norma Jean Belenky speak…

5 months, 1 week ago

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Hot Takes on Money In Podcasting, Ad Tech, and Community with Dane Cardiel of Good Tape
Hot Takes on Money In Podcasting, Ad Tech, and Community with Dane Cardiel of Good Tape

Season 1 Episode 17

Where's the best place to make money in podcasting in 2025?


In this episode of PodBiz, Norma Jean Belenky speaks with Dane Cardiel, Founder and Publis…

5 months, 2 weeks ago

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The Real Business of Podcast Marketing with Randi P’Pool
The Real Business of Podcast Marketing with Randi P’Pool

Season 1 Episode 16

What does it really take to build a business that lasts in podcasting?


In this episode of PodBiz, Norma Jean Belenky and John Kiernan talk with Randi …

5 months, 3 weeks ago

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Monetizing Every Angle: Jack Levy’s Playbook for Sustainable Podcasting
Monetizing Every Angle: Jack Levy’s Playbook for Sustainable Podcasting

Season 1 Episode 15

How do you build a podcast that earns from every direction while keeping its creative core intact?

In this episode of PodBiz, Norma Jean Belenky speak…

6 months ago

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Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis
Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis

Season 1 Episode 14

Can storytelling really be the most valuable skill in podcasting- and in business?


In this episode of PodBiz, Norma Jean Belenky speaks with Laura Joy…

6 months, 1 week ago

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Pitching Podcasts That Get Noticed with Alice Florence Orr
Pitching Podcasts That Get Noticed with Alice Florence Orr

Season 1 Episode 13

How do you pitch your podcast so it actually gets noticed?


In this episode of PodBiz, Norma Jean Belenky speaks with Alice Florence Orr, Staff Writer …

6 months, 2 weeks ago

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When Independent Voices Shape an Industry: Remembering Todd Cochrane
When Independent Voices Shape an Industry: Remembering Todd Cochrane

Season 1 Episode 12

What does it take to build podcasting from the ground up, and keep it independent?


In this episode of PodBiz, recorded before his unexpected passing l…

6 months, 3 weeks ago

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From Downloads to Listeners: Dan Misener on New Ways to Measure Podcast Growth
From Downloads to Listeners: Dan Misener on New Ways to Measure Podcast Growth

Season 1 Episode 11

Are downloads still the right way to measure podcast success?


In this episode of PodBiz, Norma Jean Belenky speaks with Dan Misener, co-founder of Bum…

6 months, 4 weeks ago

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When Do Podcasts Become Businesses? Heather Osgood on the Realities of Ad Sales
When Do Podcasts Become Businesses? Heather Osgood on the Realities of Ad Sales

Season 1 Episode 10

At what point does a podcast become a business that advertisers want to invest in?


In this episode of PodBiz, Norma Jean Belenky and John Kiernan sit …

7 months ago

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Fair Pay in Podcasting: Erin McGregor on AIR’s 2025 Rate Guide and Building Sustainable Careers
Fair Pay in Podcasting: Erin McGregor on AIR’s 2025 Rate Guide and Building Sustainable Careers

Season 1 Episode 9

How can pay transparency change the podcast industry for the better?


In this episode of PodBiz, Norma Jean Belenky speaks with Erin McGregor, Program …

7 months, 1 week ago

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