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LinkedIn Premium
Episode 363
Do you need it?
Is it worth the money?
Which one is most suitable?
It’s been over 3 years since I covered premium upgrades so I thought it was time f…
4 years, 3 months ago
What should LinkedIn be?
Episode 362
Should LinkedIn primarily be a source of information or a networking platform?
Inspired by an interesting post I saw about the problems associated wi…
4 years, 3 months ago
Self Portrait Posts
Episode 361
Why do people post images of themselves on their LinkedIn posts?
Does it help with engagement or is it just egotistical nonsense?
This week I discuss…
4 years, 4 months ago
Connections
Episode 360
LinkedIn connections: Do you need them?
How many is enough?
Are they overrated?
Is it better to have followers?
Plus changes to the feed algorithm, a…
4 years, 4 months ago
Posting with AI
Episode 359
You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate th…
4 years, 5 months ago
The Emperors New Clothes
Episode 358
LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that …
4 years, 5 months ago
Where Are Your Leaders?
Episode 357
The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other …
4 years, 5 months ago
The Content Sweet Spot
Episode 356
You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you mig…
4 years, 6 months ago
Clickbait
Episode 355
A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accu…
4 years, 6 months ago
Accelerator Program Update
Episode 354
Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or …
4 years, 6 months ago