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Boots - 10 Years Change in 10 Weeks
Season 1 Episode 4
Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speed…
Published on 5 years, 5 months ago
Being a challenger brand
Season 1 Episode 3
Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behav…
Published on 5 years, 5 months ago
Refreshing your brand and establishing trust
Season 1 Episode 2
Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of n…
Published on 5 years, 7 months ago
Why the Best Ideas Don’t Always Make Sense
Season 1 Episode 1
How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their comm…
Published on 5 years, 8 months ago