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Refreshing your brand and establishing trust
Season 1 Episode 2
Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of n…
Published on 5 years, 5 months ago
Why the Best Ideas Don’t Always Make Sense
Season 1 Episode 1
How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their comm…
Published on 5 years, 6 months ago