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What’s in a Name—The Power Behind Brand Identity

Season 1 Episode 13

What's in a Name? More Than You Think, Kid.

Sure, you can succeed with a mediocre name. Orville Redenbacher did. But why fight uphill when a great nam…

1 year, 1 month ago

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You’re Not a Professor—So Why Do Your Ads Sound Like a Lecture?

Season 1 Episode 12

Step aside, Professor— your marketing plan isn’t a TED Talk.

In this episode of Advertising in America, we put the kibosh on one of the most persisten…

1 year, 1 month ago

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Brand Ads: Brilliant Long Game or Bottom-Line Killer?

Season 1 Episode 11

Let’s cut the malarkey—everyone says they want to build a brand, but the minute someone asks, “Can we measure that?” they reach for the nearest sprea…

1 year, 2 months ago

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Radio Ads Cost How Much?! The Shocking Truth About Advertising On Air

Season 1 Episode 10

Let’s be honest—everybody loves to gripe about how expensive radio is… until they see what not advertising costs them.

In this episode of Advertising …

1 year, 2 months ago

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The Focus Group Trap: Why the "Smartest" Person in the Room is Ruining Your Marketing

Season 1 Episode 9

Let’s be honest—if bold ideas were born in boardrooms, every brand would be unforgettable. But they’re not. Because most great ideas get murdered by …

1 year, 3 months ago

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The Question That’s Sabotaging Your Sales Calls (And What to Ask Instead)
The Question That’s Sabotaging Your Sales Calls (And What to Ask Instead)

Season 1 Episode 8

Let me tell you what really grinds my gears: businesses still asking, “How did you hear about us?”

At first, it seems smart—track the ROI, and see wha…

1 year, 5 months ago

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Think a Jingle is Outdated? Think Again—Here’s Why It’s Your Secret Marketing Weapon!
Think a Jingle is Outdated? Think Again—Here’s Why It’s Your Secret Marketing Weapon!

Season 1 Episode 7

This week, we’re hitting the high notes—literally. Mick, Chris, and Ryan unpack the toe-tapping world of jingles and why they still matter in modern …

1 year, 5 months ago

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How Do I Get More Good Leads
How Do I Get More Good Leads

Season 1 Episode 6

Ladies and gents, step right up! In this week's episode of Advertising in America, we're entering the ring to settle an age-old turf war: Marketing v…

1 year, 6 months ago

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In Google We Trust?
In Google We Trust?

Season 1 Episode 5

Step right up, folks! This week we’re pulling back the velvet curtain on the mighty wizard behind the digital curtain—Google. Is it the golden goose …

1 year, 6 months ago

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Oh, But My Company is Different
Oh, But My Company is Different

Season 1 Episode 4

Grab your fedora and pour yourself a stiff one—this episode of Advertising in America is going to rattle your Rolodex. We’re peeling back the velvet …

1 year, 7 months ago

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