Podcast Episodes

The Rise of "Good Enough" Content

In the age of rising AI content and tools to help you do-it-yourself, are we becoming more accepting of lower quality content from brands? In this episode, Paul and Rob chat all about the implication…

Published on 9 months, 1 week ago

What is the Marketing Funnel? The Stages & Strategies You Need

This week, Jaz and Ellie chatted about all things marketing funnel as they took things back to basics and shared why understanding your audience's journey is so vital to the success of your business'…

Published on 10 months, 1 week ago

Pros & Cons of Web Platforms

Which web platform is right for your business? In this episode, we dive into the pros and cons of web platforms, from WordPress and Shopify to custom-built sites. Choosing the right web platform can …

Published on 10 months, 3 weeks ago

Landing Pages for Dummies | Brands on Tap

In this episode of Brands on Tap, Rob and Ellie chatted about all things landing pages, what makes the perfect landing page, and why they're so important to ensuring your campaign is a bop, not a flo…

Published on 11 months ago

Print Advertising - Its Benefits in the Digital Age | Brands on Tap

In this episode, Paul dives deep into all of the core advantages of print advertising in today's digital age and why it can be an integral channel for your brand when done right. Tune in to find out …

Published on 11 months, 2 weeks ago

Marketing Predictions 2025 | Brands on Tap

Keen to hear what will be trending in marketing in 2025? Jaz and Ellie predict what we'll see marketing-wise and how you can work to keep your brand on top! From evolving Ai technology, UGC content, …

Published on 1 year ago

HONEST Christmas Adverts Review 2024 | Brands on Tap

We're back with a festive treat. In this episode, we provide a very honest review of this year’s trending Christmas adverts, exploring the creativity, storytelling, and marketing strategies behind th…

Published on 1 year ago

9 Stages to Develop A Successful Website

Join Paul and Rob as they break down the 9 essential stages of building a successful website. From strategy and design to launch and beyond, they’ll guide you through each step needed to create a web…

Published on 1 year ago

How to measure your marketing effectively | Brands on Tap

Business plan? KPIs? Split-testing? Tracking? Analytics systems? Cookies? Key metrics? Channels?

This episode breaks down all the key components you need to put in place to measure your marketing eff…

Published on 1 year, 1 month ago

Fostering Recruitment Marketing

To mark Care Leavers Week, we’re bringing you a special bonus episode focused on something close to our hearts - supporting local authorities in recruiting foster carers. We hope this episode sheds l…

Published on 1 year, 1 month ago