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#46 Personal Growth: Business Development for IP Experts

How client relationships and strategic positioning drive long-term success

In this second episode of the Personal Growth series, we explore why busin…

11 months ago

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#45 Industry Acumen for Patent Attorneys

Featured content by Bernd Boesherz: The critical role of industry knowledge for successful patent attorneys

This episode highlights how the industry …

11 months, 1 week ago

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#44 Navigating Conflicting ESG Standards

Featured content by Edson Souza: This lecture summary outline the challenges presented by the numerous ESG standards and frameworks currently in use.…

11 months, 1 week ago

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#43 Innovation Through Meaning: Design and AI

Featured content by Robert Verganti: This lecture summary outline a new perspective on innovation, arguing it should shift from improving existing so…

11 months, 2 weeks ago

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#42 Strategic Trade Secret Management and Protection

Featured content by Donal O’Connell: Trade secrets are a significant yet frequently overlooked form of IP that offers companies a competitive advanta…

11 months, 2 weeks ago

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#41 Ingredient Branding Strategy and Practice

Featured content by Waldemar Pfoertsch: Ingredient branding, is a marketing strategy that gives visibility to components within larger products, crea…

11 months, 2 weeks ago

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#40 Strategic Rebranding and Trademark Risk Management

Featured content by Charlotte Duly and Sabin Mindrut: Rebranding as a multifaceted strategic process, with an essential balance between maintaining b…

11 months, 2 weeks ago

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