Podcast Episodes
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Obsessed with ROI? Here’s the ROI We’re Not Talking About
Every marketer knows the pressure: prove your worth, show the numbers, tie it all back to leases. ROI rules everything around us.
But what if the most…
11 months, 4 weeks ago
The AI Leasing Disconnect: Getting AI Tools to Talk in Multifamily
We’ve all heard the hype: AI will revolutionize leasing. But what happens when your shiny new tools don’t talk to each other—or to your team? In this…
1 year ago
Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)
Is your CRM lying to you? (Hint: kinda.)
In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead att…
1 year ago
Managing Your Tech Stack For Marketing At Scale
In this episode, I’m joined by Devin Lusk, Director of Marketing at American Landmark, to dive into the essential tech stack solutions multifamily ma…
1 year, 1 month ago
The Marketing Metrics We’re Obsessed With—But Shouldn’t Be
We’ve all been there—celebrating sky-high impressions, obsessing over click-through rates, and chasing social followers like our KPIs depend on it. B…
1 year, 2 months ago
The Right Way to Use AI for Personalized Customer Experiences
AI is transforming the way we communicate—but is it bringing us closer or pushing us further apart? In this episode of Tiff Talks Tech, I sit down wi…
1 year, 2 months ago
Is Your AI Ethical? A Multifamily Guide to Responsible Tech
Artificial intelligence is transforming the multifamily industry, from leasing automation to pricing strategies—but are we thinking enough about ethi…
1 year, 3 months ago
The Right Way to Use AI for Personalized Customer Experiences
AI is transforming the way we communicate—but is it bringing us closer or pushing us further apart? In this episode of Tiff Talks Tech, I sit down wi…
1 year, 3 months ago
Beyond Compliance: Leveraging Training Tech to Build Culture and Retain Talent
In this episode of Tiff Talks Tech, I sit down with Stephanie Anderson, Senior Director of Communication & Social Media at Grace Hill, to explore how…
1 year, 4 months ago
Essential Skills for Multifamily Marketers in a Tech-Driven World
In today’s rapidly evolving multifamily industry, tech is reshaping how we connect with prospects, engage residents, and drive business results. But …
1 year, 4 months ago