Podcast Episodes
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How I’d Audit a Property Marketing Strategy in 30 Minutes Using ChatGPT
Need to spot what’s working (or not) in your property’s marketing fast? In this solo episode, I walk you through exactly how I’d audit a multifamily …
11 months, 1 week ago
Solving Systemic Problems with Risk Mitigation Technology
Across the country, renters and property owners are facing the same stubborn challenge: the approval process. For many qualified renters, outdated sc…
11 months, 3 weeks ago
The Tech Graveyard: Why So Many Pilots Die in Multifamily
We all love a good pilot—but in multifamily, too many of them end up buried before they ever get a real chance to shine.
In this episode, Tiffany take…
1 year ago
Short-Term Strategy: Turning Major Events into Revenue for Multifamily
When the World Cup, the Olympics, or the Kentucky Derby come to town, demand for housing skyrockets—and multifamily communities might be sitting on u…
1 year ago
What I Didn't Expect in My First Year on the Vendor Side
Making the leap from operator to vendor is a big shift—and no one talks enough about what really changes. In this solo episode, I’m pulling back the …
1 year, 1 month ago
Mentorship Isn’t a Perk—It’s a Retention Strategy
Too often, mentorship is treated as a “nice-to-have.” But what if it’s actually one of the most powerful tools we have to keep great people around?
In…
1 year, 1 month ago
Obsessed with ROI? Here’s the ROI We’re Not Talking About
Every marketer knows the pressure: prove your worth, show the numbers, tie it all back to leases. ROI rules everything around us.
But what if the most…
1 year, 2 months ago
The AI Leasing Disconnect: Getting AI Tools to Talk in Multifamily
We’ve all heard the hype: AI will revolutionize leasing. But what happens when your shiny new tools don’t talk to each other—or to your team? In this…
1 year, 2 months ago
Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)
Is your CRM lying to you? (Hint: kinda.)
In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead att…
1 year, 3 months ago
Managing Your Tech Stack For Marketing At Scale
In this episode, I’m joined by Devin Lusk, Director of Marketing at American Landmark, to dive into the essential tech stack solutions multifamily ma…
1 year, 4 months ago