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Why Brilliant Offers Fail: How to Beat the Odds
Season 2 Episode 28
In this episode of "The Gorgeous Effect," hosts Julie Chenell and Cathy Olson dive into the world of marketing funnels and the often elusive art of c…
1 year, 2 months ago
Accidental Genius: The 'Second Brain' Playbook
Season 2 Episode 27
Julie and Cathy are back to share an accidental strategy that's shaking up the marketing world. It started with a simple Zoom presentation that offer…
1 year, 2 months ago
From Epic Fail to High-Conversion
Season 2 Episode 26
In today's episode, Julie and Cathy dive into the highs and lows of their recent marketing adventure: a webinar funnel that started as an "epic fail"…
1 year, 2 months ago
Small Audience, Big Impact: Perfect Funnel for Success
Season 2 Episode 25
Today join hosts Julie Chenell and Cathy Olson as they dive into the world of webinars when you're working with a small or non-existent audience. Don…
1 year, 3 months ago
AI Guilt: Double Standards & Integrity
Season 2 Episode 24
Today Julie and Cathy dive into a compelling conversation around the double standard and stigma associated with AI. They explore the love-hate relati…
1 year, 3 months ago
Why Webinars Are Marketing's Undying Zombies
Season 2 Episode 23
Today we discuss the timeless power of webinars in the world of marketing. Julie and Cathy explore why webinars, often perceived as outdated, are in …
1 year, 3 months ago
4 Secrets of An Offer They Can't Forget
Season 2 Episode 22
In this exciting episode, your hosts Julie Chenell and Cathy Olson tackle the often-overlooked issue of forgettable offers and how to ensure your bra…
1 year, 3 months ago
The Cost of Shiny Business Models: Choosing Wisely
Season 2 Episode 21
In today's episode, Julie and Cathy dive deep into decision-making in business. Drawing on the metaphor of an iceberg, they emphasize the importance …
1 year, 4 months ago
Choose the RIGHT Funnel for Your Business Goals
Season 2 Episode 20
Julie and Cathy are tackling the common dilemma of choosing the right funnel for your business. They discuss the importance of understanding your cor…
1 year, 4 months ago
Build Your Moat: Standing Out in the Noise
Season 2 Episode 19
Today Julie and Cathy dive into the art of standing out in an increasingly noisy world. They explore how to rise above the chaos by discovering your …
1 year, 4 months ago