Podcast Episodes
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How to Make Your Short Term Rentals Less Vanilla
Episode 29
This week, I'm getting fired up about why playing it safe is actually the riskiest thing you can do for your holiday business. Because when your prop…
1 year ago
Are you Marketing Mud Throwing?
Episode 28
Let's have a proper chat about something I see all the time - and it's driving me absolutely bonkers!
I'm talking about the "throw everything at the w…
1 year, 1 month ago
How to Use AI to Create Your Marketing Content with Vicki Jones, Tractors & Cream
Episode 27
This week, I'm chatting with the brilliant Vicki Jones from 'Tractors and Cream' - and trust me, you'll love her story!
Vicki's taking me through thei…
1 year, 1 month ago
3 Reasons Your Emails Aren't Being Opened
Episode 26
In this episode, I'm diving into why your emails might be getting the cold shoulder and how to fix it.
Firstly, your subject line is make-or-break tim…
1 year, 1 month ago
Host to Boss: Running Your Hospitality Business like a CEO with Ali Tait
Episode 25
This week, I chat with the brilliant Ali Tait - a powerhouse business strategist who totally gets what we're going through as hospitality owners.
If y…
1 year, 1 month ago
Don't Get Obsessed with the Social Media Vanity Metrics!
Episode 24
Is your social media performance getting you down? It is easy to start getting obsessed with the vanity metrics (likes and follows) and stressing tha…
1 year, 2 months ago
Who Are You Writing Your Website Copy For?
Episode 23
Do you struggle to understand if you should write for Google or your ideal guest for your short term rental or glampsite? It's a tricky balancing act…
1 year, 2 months ago
Getting Your Business into the Media with Travel Tonic's Fiona Reece
Episode 22
In today's episode I'm joined by PR expert Fiona Reece from Travel Tonic.
This one is a bit of a short term rental PR 101 from identifying what media …
1 year, 2 months ago
I Have Built It and They Shall Come! Why That Marketing Approach Simply Will NOT Work
Episode 21
Does this sound familiar? You've spent all your money and much blood, sweat and many tears to get your glamping or short term rental business finishe…
1 year, 2 months ago
Diversifying your Hospitality Offering with Jo Lewis, Alexander House Scotland
Episode 20
Jo Lewis from Alexander House Scotland joins Sarah Orchard to discuss the intricacies of expanding a short-term rental business, highlighting the imp…
1 year, 4 months ago