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The Glossier Effect: The Blueprint for Building a Cult Beauty Brand
The rise of Glossier wasn’t just a success story; it became the blueprint for modern beauty branding. While much of the conversation surrounding Glossier today focuses on the brand’s current state, t…
Published on 9 months ago
Celebrity Beauty Brands: How Do Consumers Objectively Feel?
It has been well established that consumers are fed up with celebrity beauty brands. So, why do some of these brands still go on to achieve huge success?
In this week’s episode, we first dive into the…
Published on 9 months, 2 weeks ago
$500 Beauty Devices: The Allure of High-Tech at Home Devices
From the $800 Dyson Airwrap to the $700 Dr. Dennis Gross LED Face Mask and $400 NuFace, luxury beauty devices aren’t just getting attention—they’re flying off shelves.
The rise of high-tech beauty gad…
Published on 9 months, 3 weeks ago
The K-Beauty Boom: How Korean Skincare Took Over the World
To many, the undeniable presence of Korean skincare seems to have come out of nowhere, but in reality, its rise has been anything but random. In this episode, we explore how Korean skincare stands ap…
Published on 10 months, 1 week ago
The Mecca Effect: Why Sephora Can't Compete in Australia
Australia's beauty market flew under the radar until Jo Horgan changed everything by launching Mecca in 1997. By the time Sephora arrived in 2014 to claim its share, it was far too late. But how did …
Published on 10 months, 2 weeks ago
How Advertising Laws Changed the Beauty Industry
In the past decade, shifts in advertising laws have continuously reshaped the beauty business. What did the industry look like before #ad was enforced? How did brands dodge disclosure rules, and when…
Published on 11 months, 1 week ago
The Black Beauty Problem
Season 1 Episode 1
Welcome to episode one of The Barefaced Podcast! The podcast revealing the beauty industry's untold stories. It only made sense for episode one to be the most untold story of them all, The Black Beau…
Published on 11 months, 1 week ago
The Black Beauty Problem
Welcome to episode one of The Barefaced Podcast! The podcast revealing the beauty industry's untold stories. It only made sense for episode one to be the most untold story of them all, The Black Beau…
Published on 11 months, 1 week ago