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Why Most Hardware Startups Fail (and What Damon Bonser, CEO of British Design Fund Looks for Instead)
Season 2 Episode 13
"There’s a huge amount of design talent in the UK—we just need more founders brave enough to commercialise it."
In this episode of Why Design, I sit d…
1 year, 4 months ago
“You Quoted What?!” – Josh Valman on Pricing, Growth, and Painful Lessons
Season 2 Episode 12
“We had no clue what we were doing. We quoted a massive job… way under… and then had to figure out how to deliver it without losing our shirts.”
That’…
1 year, 5 months ago
The Missing Skill in Design? Tim Perry on Why Commercial Awareness Matters
Season 2 Episode 11
In this live episode of Why Design, recorded at Blue Garage, I sit down with Tim Perry, a seasoned innovation and design strategy consultant with ove…
1 year, 5 months ago
Making Space for Makers: How Michael Korn's Blue Garage is Empowering London’s Hardware Community
Season 2 Episode 10
In this episode of Why Design, I sit down with Michael Korn, founder of KwickScreen, the modular screen company supplying every NHS trust in the UK, …
1 year, 5 months ago
How to Design for Everything from Pizza Ovens to Gas Safety Devices with Hugo Martin
Season 2 Episode 9
In this episode of Why Design, I sit down with Hugo Martin, Director of Product Design at WMP Creative, where he has spent over 14 years building a m…
1 year, 5 months ago
From Sewage to Science: How Claire Trant and Untap Health Are Revolutionising Disease Detection
Season 2 Episode 8
In this episode of Why Design, I sit down with Claire Trant, co-founder and CEO of Untap Health, a deep tech company using wastewater epidemiology to…
1 year, 5 months ago
From Meditation to Innovation: How Stefan Chmelik Designed a Breakthrough Stress-Relief Device
Season 2 Episode 7
Listener discount! Get 10% off a Sensate using code WHYDESIGN or by visiting https://getsensate.com/WHYDESIGN
In this episode, host Chris Whyte is joi…
1 year, 6 months ago
From Magician to Design Director: Nick Chubb’s Design Journey
Season 2 Episode 6
In this episode of Why Design?, Chris Whyte speaks with Nick Chubb, Design Director at IDC, about his fascinating journey through the world of produc…
1 year, 6 months ago
Inside Level: How Nichole Rouillac is Creating Meaningful, Inclusive Design
Season 2 Episode 5
Guest: Nichole Rouillac, Founder of Level
Host: Chris Whyte, Founder of Kodu
Sign up for Why Design? events: https://teamkodu.com/events
In this episode…
1 year, 6 months ago
Lessons from War Zones to Dyson: Tom Parsons' Journey to Founding Aetha Design
Season 2 Episode 4
Guest: Tom Parsons, Founder of Aetha Design
Host: Chris Whyte, Founder of Kodu
Sign up for Why Design? events: https://teamkodu.com/events
From designin…
1 year, 6 months ago