Podcast Episodes
Back to SearchEp.303 Nintendo’s Reinvention: Lateral Thinking Wins
Season 2 Episode 44
Nintendo’s Reinvention: Lateral Thinking Wins
Before Mario and Zelda, Nintendo was a struggling card company dabbling in toys, taxis—even instant ri…
1 year ago
Ep.302 3M’s Post-it Accident: Curiosity Beats Certainty
Season 2 Episode 43
3M’s Post-it Accident: Curiosity Beats Certainty
A failed attempt at super-glue became one of the world’s most iconic office products. At 3M, “wasted…
1 year ago
Ep.301 Dyson’s 5,127 Prototypes: Obsession That Pays
Season 2 Episode 42
Dyson’s 5,127 Prototypes: Obsession That Pays
James Dyson didn’t strike gold on his first try—or his hundredth. By prototype number 5,127, after mort…
1 year, 1 month ago
Ep.300 Apple — The Brand That Sells You, You
Season 2 Episode 41
Apple — The Brand That Sells You, You
When Steve Jobs returned to Apple, he didn’t talk about processors or storage. Instead, the “Think Different” c…
1 year, 1 month ago
Ep.299 Duolingo’s Owl: Personality as a Growth Engine
Season 2 Episode 40
Duolingo’s Owl: Personality as a Growth Engine
Duolingo’s TikTok isn’t about product demos—it’s about a chaotic green owl with a personality. By lean…
1 year, 1 month ago
Ep.298 Burger King’s Moldy Whopper: Truth Beats Photoshop
Season 2 Episode 39
Burger King’s Moldy Whopper: Truth Beats Photoshop
When Burger King dropped glossy ads for a photo of a rotting Whopper, people gagged—and remembered…
1 year, 1 month ago
Ep.297 Ben & Jerry’s: When Values Become Pricing Power
Season 2 Episode 38
Two friends in a Vermont gas station built more than an ice cream company — they built a belief system. By rooting their brand in fair trade, social …
1 year, 1 month ago
Ep.296 IKEA’s Maze of Desire: How Design Turns Browsing Into Buying
Season 2 Episode 37
IKEA isn’t chaos — it’s choreography. Every arrow, every staged room, and even that mid-way café is engineered to guide behavior. The store isn’t jus…
1 year, 1 month ago
Ep.295 Southwest’s Quiet Edge: Hedging When It’s Uncool
Season 2 Episode 36
Southwest’s Quiet Edge: Hedging When It’s Uncool
In boom years, Southwest Airlines did something competitors mocked: they hedged fuel. By locking in …
1 year, 1 month ago
Ep.294 Zara’s Cash Machine: Negative Working Capital
Season 2 Episode 35
Zara’s Cash Machine: Negative Working Capital
Most retailers bleed cash by buying inventory first and waiting months to get paid. Zara flipped the sc…
1 year, 1 month ago