Podcast Episodes

How do we make personas better at Dinghy w/Nosipho Nwigbo

Episode 15

Summary

In this conversation, Nils Borgböhmer and Nosipho Nwigbo discuss the importance of personas in UX design and how to create effective, dynamic personas that evolve with the target audience. The…

Published on 11 months, 2 weeks ago

Let's talk about User Personas w/Nosipho Nwigbo

Episode 14

Summary

In this episode, Nils Borgböhmer and Nosipho Nwigbo delve into the concept of personas in UX design, discussing their origins, applications, and limitations. They explore how personas are inte…

Published on 11 months, 3 weeks ago

Unlocking the Business Impact of UX Design

Episode 13

Summary
In this episode, Niels discusses the impact of user experience design and how it can improve digital products. He emphasizes that UX design is not just about UI design, but encompasses everyth…

Published on 1 year ago

A real-life example of integrated UX Design

Episode 12

In this episode, Nils Borgböhmer discusses a concrete example of how to see the business value in user experience design. He shares insights from a project with SumUp, a company that builds car termi…

Published on 1 year ago

Secrets to Seamless UX in Agile Teams

Episode 11

Summary
In this episode, Nils Borgböhmer discusses agile development methods and how to integrate UX design into the development process. He emphasizes the importance of collaboration, flexibility, an…

Published on 1 year ago

UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo

Episode 10

Summary

In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding …

Published on 1 year ago

Designing for International Markets w/ Sylvia

Episode 9

Summary

In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding …

Published on 1 year, 1 month ago

Crafting a Unique Voice on Brand Identity w/ Florian Zeitler

Episode 8

Summary

In this conversation, Nils and Florian discuss the challenges and complexities of UX design and branding. They explore the misconception that UX design is a singular activity and highlight the…

Published on 1 year, 1 month ago

Why UX Audit is a must for your business?

Episode 7

Summary

In this conversation, Nils and Daniel discuss the importance of auditing user experiences and how to go about it. They share their backgrounds in UX design and development, and how they came t…

Published on 1 year, 2 months ago

How we reduced CleverCards support tickets by 60%

Episode 6

Summary

In this episode, Nils discusses the real-world example of CleverCards, a fintech startup in Ireland, to illustrate the importance of user experience (UX) design in business. CleverCards starte…

Published on 1 year, 2 months ago