Podcast Episodes
Back to SearchICT Ep 2.33: Steve Wimmer on the Button That Almost Killed a Recruitment Campaign (Part 3/3)
Season 2 Episode 32
Each episode in this series has built toward this one: what does all of this look like from the other side of the table?
In the final part of this se…
2 hours ago
ICT Ep 2.32: Steve Wimmer on Why Recruitment Campaigns Fall Apart at the Site (Part 2/3)
Season 2 Episode 31
Part 1 was about why storytelling matters, part 2 is about how to actually operationalize it and Steve Wimmer brings a framework that reframes the en…
1 day, 2 hours ago
ICT Ep 2.31: Steve Wimmer on Why Storytelling Is What Sponsors Keep Getting Wrong (Part 1/3)
Season 2 Episode 31
Liam and Ted sit down with Steve Wimmer, who brings seven years of direct-to-patient recruitment advertising experience. They discuss why storytellin…
2 days, 3 hours ago
Ep 2.30: Scott Burgher on Where AI Actually Helps Patient Recruitment (Part 3/3)
Season 2 Episode 30
In the final part of this three-part conversation, Liam and Ted close things out with Scott Burgher, Director of Patient Operations at Quest Diagnost…
1 month, 3 weeks ago
Ep 2.29: "That's Not a Performance Problem, It's a Structural One" Scott Burgher on Why Sites Stop Recruiting (Part 2/3)
Season 2 Episode 29
In Part 2 of this three-part conversation, Liam and Ted continue with Scott Burgher, Director of Patient Operations at Quest Diagnostics, going deepe…
1 month, 3 weeks ago
Ep 2.28 Scott Burgher on Why 86% of Trials Miss Their Enrollment Deadline (Part 1/3)
Season 2 Episode 28
In Part 1 of this three-part conversation, Liam and Ted sit down with Scott Burgher, Director of Patient Operations at Quest Diagnostics, who brings …
1 month, 3 weeks ago
Ep 2.27: 31 Years of Clinical Trials, Here's What Ted Trafford Knows for Sure
Season 2 Episode 30
In this special episode, we mark Ted Trafford's 31st year in clinical trials with a candid reflection on what three decades in this industry actually…
2 months, 2 weeks ago
Ep 2.26: Lasagna's Law and Building Recruitment Forecasts You Can Actually Trust
Season 2 Episode 29
Every trial starts with a number on a slide, patients needed, months allotted, a clean straight line on a chart.
Liam and Ted pull that line apart i…
2 months, 4 weeks ago
Ep. 2.25 The Burdens Still Breaking Clinical Trials: 50-Page Consents, Broken Tech, and Stolen CRCs
Season 2 Episode 25
In this episode, Ted opens with a poem that captures the persistent, compounding burden on clinical trial sites: 50-page consents, non-functional te…
3 months, 3 weeks ago
Ep 2.24 The Decision Threshold Matrix: Why Patient Motivation Isn't Fixed and What It Means for Trial Recruitment
Season 2 Episode 24
In this episode, Liam and Ted explore one of the most underexamined problems in clinical trial recruitment: patient motivation is not static.
Drawing…
3 months, 4 weeks ago