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Top 10 media trends in 2025 with Dana El Zein (Part 2)


Episode 69


🎯 In Part 2, we cover:

The rise of creator-led content and employee-generated mediaWhy authenticity now outperforms polish in brand storytellingHow CTV advertising is evolving—and why big screens stil…


Published on 4 months, 3 weeks ago

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Top 10 media trends in 2025 with Dana El Zein (Part 1)


Episode 68


📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.

🔍 In this episode:

Why media costs keep rising—and how to stay efficientThe growing power of creative as …


Published on 4 months, 4 weeks ago

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Open Finance in Action with Harry Gill & Shadi Dawi at Dubai FinTech Summit


Episode 67


🔍 Topics include:

How Pay10 became the UAE’s first live Open Finance platformWhy instant settlement can transform SME growthBuilding with three licenses: SVF, RPS, and Open BankingReal-time infrastruc…


Published on 4 months, 4 weeks ago

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Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha


Episode 66


🔍 Key topics include:

What is Connected TV (CTV) and how it differs from OTTThe state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & moreAd-supported vs. subscription-based str…


Published on 5 months ago

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Serving the 1 Billion Underbanked with Dignity & Impact | Maxim Chernuschenko and Saad Ishfaq at Dubai FinTech Summit


Episode 65


Topics include:

Why 60% of Qatar’s population lacks access to creditShareeq Neo’s instant loan platform for salary cardholdersBuilding a cross-border fintech with Sharia principlesFingular’s mission t…


Published on 5 months ago

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Navigating Innovation with Integrity | Justin Baldacchino at Dubai FinTech Summit


Episode 64


🎧 Topics include:

The DFSA’s innovation strategy inside DIFCBuilding a regulatory framework for digital assetsWhat makes Dubai’s fintech zone globally competitiveTokenization, custody, and real-world …


Published on 5 months ago

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'Backing bold ideas' Insurance for the next gen | Joseph Ziolkowski at Dubai FinTech Summit


Episode 63


🎧 Topics include:

Why traditional insurers shy away from AI, blockchain & gamingHow Relm built a 10,000+ data set to underwrite “uninsurable” techThe regulatory dance: balancing speed with complianceW…


Published on 5 months, 1 week ago

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Head of Ecom at $20M/Year Agency & Ecom Industry Veteran | Ads vs. Events: What Drives Sales? | Andy Kazandjian & Jad Sfeir


Episode 62


Topics:

Why performance marketing is still kingHow to validate product-market fit with zero inventoryThe rise of omnichannel retail and experiential shoppingConverting browsers into buyers with 5%+ co…


Published on 5 months, 1 week ago

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How AI is Making Waves in the Logistics Industry to Drive Sustainability towards Total Carbon Neutrality | Amadou Diallo at Dubai AI Festival


Episode 61


🎧 Topics include:

How DHL is using AI, digital twins, and automation to move millions of parcels dailyWhy logistics is the next frontier for sustainabilityUpskilling Africa through DHL’s Ubuntu Academ…


Published on 5 months, 1 week ago

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Scaling Intelligence: Building the Infrastructure for Generative AI | Ahmed Gamal at Dubai AI Festival


Episode 59


🔑 Key Topics:

What is Soca AI and how does it work?Why on-prem AI matters for security and performanceHow AI agents will collaborate in the near futureThe role of human creativity in an AI-driven worl…


Published on 5 months, 2 weeks ago





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