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Ask Small, Build Deep
Episode 52
Think about the people in your network you could actually call on for a favor right now. The ones where asking feels natural, not awkward. For most b…
10 hours ago
Second Launch Problem
Episode 51
Your first launch sold out, so why did the second one flop? That gap between a killer debut and a painful follow-up isn't bad luck, and it's not the …
2 weeks ago
Give Yourself a Job
Episode 50
You've had the good conversations. You've met the right people. So why does it feel like you're screaming into the void every time you try to follow …
4 weeks ago
The Wrong Kind of More
Episode 49
Working harder isn't the answer and working smarter isn't either. Working more precisely is.
In this episode, Michelle unpacks what she actually mean…
1 month, 1 week ago
Ethics of Earning
Episode 48
Is building your business right now brave, tone-deaf, or actually one of the smartest things you can do in uncertain times?
In this episode, Michelle…
1 month, 3 weeks ago
The Truth About Pricing
Episode 47
Why does pricing feel so hard when the real problem usually starts way before the number? In this episode, Michelle breaks down why pricing isn’t a s…
2 months, 1 week ago
Relationship Marketing Scorecard
Episode 46
Most marketing KPIs will tell you you’re “winning” while your best relationships quietly slip right past you. So are you measuring the stuff that act…
2 months, 3 weeks ago
Why Your Niche Feels Off
Episode 45
You can have a clear niche on paper and still feel like something is off, and that’s usually the clue that you’re missing a layer. In this episode, M…
3 months, 1 week ago
The Power of Positive Haunting
Episode 44
Have you ever heard something that stuck with you because it exposed a truth you couldn’t ignore? In this episode of Sequence Over Strategy, Michelle…
3 months, 3 weeks ago
The Real Job of Engagement
Episode 43
Are you mistaking engagement for more information and unintentionally overwhelming the people who already trust you?
In this episode of Sequence Over …
4 months ago