Podcast Episodes
Back to SearchSelling a Lifestyle, Not Just a Product
Episode 6
I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is…
Published on 1 year, 4 months ago
Create Shareable Content to Increase Your Reach with the 3 S’s
Episode 5
It’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of t…
Published on 1 year, 4 months ago
Understanding and Meeting Your Audience's Emotional Needs
Episode 4
What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examp…
Published on 1 year, 4 months ago
Strategies for Genuine and Engaging Social Media Content
Episode 3
Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned…
Published on 1 year, 4 months ago
Uncomplicating Social Media through Simple Content
Episode 2
What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing …
Published on 1 year, 4 months ago
The Key to Creating Good Content for Social Media Growth
Episode 1
One thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I’m getting real about the ever-changing world of marketing and…
Published on 1 year, 4 months ago
Welcome to Good Content with Shannon McKinstrie
Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the righ…
Published on 1 year, 5 months ago