Podcast Episodes
Back to SearchWas That an Ad? Even the Big Brands are Making it Personal
Episode 63
This summer is going to be amazing for your content and we are going to kick it off by exploring how today’s biggest brands (think Oreo, Taco Bell, and DSW) are embracing a more personal, relatable a…
Published on 4 months, 2 weeks ago
Why You Don’t Need Fancy Content to Stand Out
Episode 62
Today’s episode is a bit extra special, because I’m recording from our very own beach house at the Outer Banks! I’m sharing the wild, emotional journey of how I was able to buy the lot next to my gra…
Published on 4 months, 3 weeks ago
Use The Relatable Expert Hook to Create Your Next Helpful Reel
Episode 61
When you create content you’re passionate about, your audience feels it, and that authenticity leads to better engagement and faster growth for your brand. Today, we’re talking about my tried and tru…
Published on 5 months ago
Nail Your Short Form Videos with This Simple Formula
Episode 60
Let’s break down exactly how to nail your short form videos without feeling overwhelmed, whether you’re creating Reels, YouTube Shorts, or TikTok videos. In this episode, I’m sharing real examples of…
Published on 5 months, 1 week ago
Are You Talking About What You Love?
Episode 59
Let’s talk about self-awareness in marketing and why truly loving your topic is your secret sauce for both content creation and business growth. I have a question for you today: what’s that one thing…
Published on 5 months, 2 weeks ago
Embrace the Content Creator Mindset
Episode 58
Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how…
Published on 5 months, 3 weeks ago
Repurpose Your Content for More Impact with Less Effort
Episode 57
Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platf…
Published on 5 months, 4 weeks ago
The Reel That Had Me Clicking Buy Immediately
Episode 56
Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there …
Published on 6 months ago
We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
Episode 55
You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, i…
Published on 6 months, 1 week ago
Is There Enough “You” In Your Content?
Episode 54
Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value post…
Published on 6 months, 2 weeks ago