Podcast Episodes
Back to SearchInside charity:water's Big Brand Bet
Episode 81
The nonprofit sector has a marketing philosophy problem. We adopted a playbook built almost entirely around conversion: get the click, get the gift, …
2 months, 1 week ago
Who Are You Becoming?
Episode 80
A single phrase from a previous episode sent Eric into an existential tailspin, and reshaped how he thinks about organizational identity. In this epi…
2 months, 2 weeks ago
Storytelling Needs an Ecosystem
Episode 79
The social impact sector has gotten very good at describing problems: white papers, statistics, annual reports filled with data on gaps and needs. Bu…
2 months, 3 weeks ago
WTF Even is Strategy?
Episode 78
Everyone claims to be strategic. But what does that word even mean anymore?
In this episode, Eric and Jonathan dig into a question that comes up const…
2 months, 4 weeks ago
Philanthropy Can Afford to Give More
Episode 77
There's $1.5 trillion sitting in American foundations right now. Add in donor-advised funds and the total climbs past $1.7 trillion. Most of it isn't…
3 months, 1 week ago
The Great Content Reset
Episode 76
AI slop is flooding every channel. Here's what changes, what doesn't, and how to cut through the noise.
In this episode, Eric and Jonathan dig into th…
3 months, 2 weeks ago
Who Should Fund The People?
Episode 75
If solving the world's hardest problems requires the world's best people, why do we pay social impact professionals like they should be grateful just…
3 months, 3 weeks ago
The Cost of "Someday"
Episode 74
Every organization has a “someday” list.
The rebrand that never quite gets prioritized. The content strategy that’s been “in the works” for three year…
4 months ago
Making Your Movement Irresistible
Episode 73
In the social impact sector, we talk a lot about systems. Structural barriers. Root causes. Power structures. But I've watched systems-focused thinki…
4 months, 1 week ago
Jonathan's Back?! Wins, Struggles, and What We Learned in 2025
Episode 72
After months away, Jonathan Hicken returns to Designing Tomorrow — and this time, we're recording from the brand new Seymour Studios at the Seymour C…
5 months, 1 week ago