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February Social Media Content Planner
A February social media content planner designed for businesses across the UK, Spain and wider Europe. Built with Instagram first in mind but adaptab…
5 months, 3 weeks ago
Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged
To understand why some advertising appears expensive but later proves worthwhile, we need to introduce one more idea — lifetime customer value. The p…
6 months, 1 week ago
Advertising Without Illusions: What a Cup of Coffee Can Teach Small Businesses About Returns
Advertising is often sold on big numbers, bold promises, and vague ideas of visibility. For small businesses, especially those that rely on local foo…
6 months, 2 weeks ago
What AI Is Actually Good At (and What It Isn’t)
AI tools like ChatGPT and Gemini are powerful assistants — but only when used correctly. They excel at clarity and structure, but fail at judgement a…
6 months, 2 weeks ago
Be Yourself: Why Authentic Voices Still Matter in a Noisy Digital World
A reflective audio-led piece on authenticity, accessibility, and why the human voice still matters more than performance in modern content creation. …
6 months, 3 weeks ago
New Release: N332 Driving in Spain: 2025 – Part 2
Mad Black Cat publishes N332 Driving in Spain: 2025 – Part 2, a collection of over 70 real-world road safety articles covering Spanish driving rules,…
6 months, 3 weeks ago
The Most Misunderstood AI Prompts (and Why They Fail)
Many popular AI prompts fail not because AI is weak, but because expectations are wrong. Titles, shortcuts, and vague instructions change tone, not a…
6 months, 3 weeks ago
Why “Act Like a Professor” Does Not Make AI Smarter
Asking AI to “act like a professor” changes its tone, not its intelligence. Research shows confident delivery can hide mistakes. AI works best as an …
7 months ago
The Week Ahead: 15 to 21 December 2025
The week of 15 to 21 December is packed with major events affecting many people, from Spain’s role in landmark EU trade and financial decisions to in…
7 months ago
TikTok December Trends – Of COURSE It's Christmas!
TikTok enters mid‑December with a surge of festive micro‑vlogs, nostalgic audio trends and emotionally honest storytelling. Highly produced adverts c…
7 months ago