Podcast Episodes
Back to SearchLessons in Branding and Market Strategy: Insights from Steve McGarry at Mezcal Rosaluna
Episode 19
Welcome to the Proof University Show! In this enlightening episode, we dive deep with Steve McGarry into the complexities of the branding and operati…
2 years ago
Unlocking Beverage Industry Success with Joe Heron
Episode 18
In this engaging episode of the Proof University podcast, host Justin Obey welcomes entrepreneur Joe Heron. Joe shares his remarkable journey of foun…
2 years ago
Sierra Thomas's Tropink: Crafting Functional Non-Alcoholic Beverages with Tropical Fruits and CBD
Episode 17
Welcome to the Proof University Show! Today, we dive into the flavorful world of Tropink, a hemp-powered, non-alcoholic, tropical functional beverage…
2 years, 1 month ago
Creating a Health Alternative to Beer: The HOP WTR Story
Season 2 Episode 7
In this episode of The Proof University Show, host Justin Obey sits down with Jordan Bass, co-founder and CEO of HOP WTR, to delve into the intricaci…
2 years, 1 month ago
A Quest to Make the Best Possible Cocktail
Season 2 Episode 6
Jordan Tepper co-founded Apologue, a cocktail company he launched in 2017 with Robbie Haynes.
Coming from investment banking and consulting, Jordan d…
2 years, 1 month ago
Creating Bespoke Barrels of Wine: The Osiris Club
Season 2 Episode 5
Paul McSharry, founder of Maze Wines and the Osiris Club, shares his journey in the wine industry and the concept behind the Osiris Club. He started …
2 years, 1 month ago
Togronis, The Story of Launching a Premium Ready to Drink Negroni
Season 2 Episode 4
In this episode of The Proof University Show, I sit down with Vincent Jacobbi, the co-founder of Togronis, to discuss his journey in creating a premi…
2 years, 2 months ago
Creating a Billion Dollar Category - A Conversation with Dave Holmes, Co-Founder of Spiked Seltzer
Season 2 Episode 3
In this value-packed episode of the Proof University Show, we dive deep with Dave Holmes, co-founder of Spiked Seltzer, exploring the burgeoning worl…
2 years, 2 months ago
From Outsider to Innovator: Mara Smith's Journey in the Spirits Industry with Inspiro Tequila
Season 2 Episode 2
In this insightful episode of the Proof University Show, we are joined by Mara Smith, the dynamic founder of Inspiro Tequila. Mara takes us through h…
2 years, 2 months ago
Season 2: Ep. 1 Paul Hletko founder of FEW - "Be like black licorice."
Season 2 Episode 1
Join us on this episode of the Proof University Show as we sit down and learn about the spirited journey of Paul Hletko, the innovative founder of ht…
2 years, 2 months ago