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Congruent Cues
Season 2 Episode 10
In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.
Toget…
Published on 10 months, 4 weeks ago
Simulacrum Ex Machina
Season 2 Episode 9
In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft) to talk about Wondercraft's origins and recent launch, how to think in aud…
Published on 1 year ago
Sonic Truths
Season 2 Episode 8
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent …
Published on 1 year ago
Audio Affects
Season 2 Episode 7
In this episode, Stew Redwine and guest Kraig Kitchin discuss the power of audio and its effects on emotions, memory, and perception.
They also review and rate top radio advertisers, including Lowe's,…
Published on 1 year, 1 month ago
Audio's Rule of Thirds
Season 2 Episode 6
In this episode, "Audio’s Rule of Thirds", Stew Redwine's guest is Mike Jensen, CEO of Rhapsody Voices and they discuss how brands can best connect with hosts, what the ingredients of a persuasive h…
Published on 1 year, 2 months ago
Sound Business is Sound Business
Season 2 Episode 5
Season 2 Episode 5 of Ad Infinitum is titled "Sound Business is Sound Business" and is all about B2B advertising in audio.
We discuss some of the best practices for B2B ad reads, why is audio such a g…
Published on 1 year, 3 months ago
Scary Ads
Season 2 Episode 4
In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning…
Published on 1 year, 3 months ago
Branding with Your Eyes Closed
Season 2 Episode 3
Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens…
Published on 1 year, 5 months ago
Hosts are People Too
Season 2 Episode 2
Season 2 of Ad Infinitum continues with Episode 2, “Hosts are People Too”, discussing the importance of advertisers considering the hosts' humanity on the other end of the talking points. And that's …
Published on 1 year, 6 months ago
Sound Strategy
Season 2 Episode 1
Welcome to Season 2 of Ad Infinitum, this Episode’s title is “Sound Strategy”; discussing the importance of strategy in advertising and ranking 5 recent top spenders in audio (Pfizer, Verizon, Progre…
Published on 1 year, 7 months ago